Degree Specialization in Strategic Digital Information Marketing

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Develop the management, decision-making, and data analytics skills needed to lead teams in digital marketing.

You’ll become an expert in digital marketing practices while learning a well-rounded approach to strategy creation.

COURSES IN THIS SPECIALIZATION

This program consists of four upper-division online courses for a total of 12 credit hours.

  • MKG500 Marketing Management
    This course examines the strategic management, implementation, and control of marketing programs within an organization. Students conduct analysis of the internal and external environment with respect to both the controllable and uncontrollable market variables. Students will apply the marketing mix to complex business decisions while maximizing reach to the target market.
  • MKG510 Strategic Analysis of IMC & Digital Marketing
    This course provides the student with a managerial and theoretical understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regard to digital marketing and how integrated marketing communications is utilized for improving customer retention, service, and relationships. Additionally, this course provides a basic understanding of the legal and ethical implications associated with digital marketing.
  • MKG520 Management of Market Research & Digital Analytics
    This course explores current market-research methods through both traditional and digital methodologies. Management and analysis of vast amounts of available data through digital analytics will be emphasized. Examination of how using research and analytics can positively impact overall organizational effectiveness.
  • MKG580 Capstone – Strategic Product & Brand Management
    This course analyzes the strategic implementation of brand and product management campaigns. Understanding the internal and external environment as well as the targeted customer are important elements within the brand management process. Planning, control, implementation and measurement techniques will be discussed as an effective strategic brand management process is developed.

CORRESPONDING MASTER DEGREE PROGRAMS

Add an area of focus to your degree that can help you stand out to future employers.

Why You Should Consider a Graduate Specialization

Customize your master’s degree with a specialization that fits your professional aspirations and personal ambitions. Just add four additional, upper-division courses to your degree program, and gain skills in a related subject that complements your degree. Much like a minor, or degree concentration, a graduate specialization allows you the opportunity to examine an additional area of interest. Add a specialization to your master’s degree to showcase career-specific skills that meet your professional goals.

100%

ONLINE ACCREDITED DEGREES

no set times

NO SET TIMES OR LOCATIONS

monthly starts

MONTHLY CLASS START

accelerated

ACCELERATED COURSES

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