120 credits
Colorado State University Global’s Bachelor’s Degree in Marketing is a 120-credit program that includes core courses, general education courses, electives, and optional degree specializations and certificates.Industry-aligned
CSU Global’s online bachelor’s in marketing is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), and the curriculum is designed and taught by working industry experts.100% online
Our 8-week, 100% online classes work around your schedule. Our unwavering commitment includes attentive faculty, flexible deadlines, and live support for tutoring, library, and technical assistance.Request Information
Launch Your Career: Online Bachelor's in Marketing
CSU Global's Bachelor of Science in Marketing is designed for creative minds who want to shape business strategy and drive outcomes. The online marketing program prepares students to plan advertising campaigns, engage in public relations, negotiate contracts, and conduct market research.
Launch your marketing career confidently with CSU Global's online Bachelor's Degree in Marketing, accredited by ACBSP. From crafting campaigns to excelling in product and brand management, our industry-expert-designed curriculum features hands-on courses in digital marketing, marketing strategy, and product and brand management. Whether your passion lies in major media outlets, a boutique agency, or in shaping multicultural marketing strategies, our accredited program ensures you are primed for success.
Program Details
The online bachelor's degree in marketing at CSU Global is a 120-credit program that prepares you for marketing, advertising, and strategic planning careers. The online marketing program curriculum blends people-centric competencies in consumer behavior and public relations with creative strategy, promotion, and marketing research. Optional specializations include organizational leadership, project management, business administration, and communications.
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What skills will I gain with a marketing degree?
Widely recognized for its student-centered teaching approach, the CSU Global marketing degree program has full accreditation from the Accreditation Council for Business Schools and Programs.
Upon earning your bachelor's degree in marketing, you'll be able to:
- Design and implement competitive marketing strategies and prepare marketing plans
- Conduct market research to evaluate market potential and forecast demand
- Analyze the impact of internal and external marketing influences
- Apply analytical and marketing tools
- Evaluate, select, and implement web-based and other marketing software technologies
What jobs can I do with a bachelor’s in marketing?
Earning an undergraduate degree in marketing opens the door to a range of marketing career paths in private sector sales and advertising or with nonprofit organizations, including working as a marketing analyst or brand manager. Other possibilities include digital marketing, public relations and business development management.
Top marketing job opportunities include:
- Marketing Research Analyst | 2022 Median Pay: $68,230
- Public Relations Specialist | 2022 Median Pay: $67,440
- Sales Manager | 2022 Median Pay: $130,600
- Advertising, Promotions, and Marketing Manager | 2022 Median Pay: $138,730
Salary information is based on Lightcast data from O*NET Online by the U.S. Department of Labor, Employment and Training Administration. 09/2023
Courses in this Program
CSU Global’s Marketing Bachelor’s Degree requires the completion of 120 total credits, including a mix of core degree courses, general education courses, elective courses, and optional degree specializations and certificates.
CSU Global’s General Education Courses are more than a bachelor’s degree requirement. They are designed to help you develop and strengthen valuable skills demanded in the workplace.
Already taken some courses? Up to 90 total credits (and 64 from community colleges) can be transferred into a bachelor’s degree at CSU Global. Request a Transcript Evaluation Summary to see how close you already are to graduation!
When you earn your bachelor’s degree through CSU Global, you can choose to customize it with an undergraduate specialization in a subject that matches your professional goals or personal interests.Â
Most Popular Specializations:
- Organizational Leadership
- Project Management
- Human Resources and Organizational Development
- Emergency Management
- Healthcare Management
- Foundations of Accounting
Additional Available Specializations for this Program:
- Applied Social Sciences
- Business Administration
- Criminal Forensics
- Criminal Justice Management
- Criminology
- Data Management and Analysis
- Digital Marketing
- Fundraising
- Healthcare Communication
- Information Technology Management
- Information Technology Operations
- Intelligence and Homeland Security
- Operations Management and Supervision
- Public and Non-Profit Management
- Public Relations
- Web Application Development
The remainder of your degree is comprised of courses of your choice that support your educational goals and needs. Including a specialization reduces the number of elective credits you'll need to complete your bachelor's degree.
Affordable Tuition
As a not-for-profit public university, our goal at CSU Global is to make your online tuition cost as affordable as possible. We offer low-cost online degree tuition rates without taking anything away from the quality of the education you receive. We also lock in that low tuition rate with our tuition guarantee, and we provide additional discounted tuition rates for members of the armed forces and employees of our corporate affiliate partners.
Learn more about CSU Global tuition rates, and explore financial aid options available that can help cover the cost of your education.
Frequently Asked Questions
According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketers promote products, services, brands, individuals, ideas, etc., in an attempt to get as much attention as possible for whatever it is that they’re tasked to promote.
The reason marketing is so important is that marketing activities are an essential business practice for every company in every industry, regardless of where they’re located or what they sell.
In some cases, marketing alone can make or break a business, product, or service, only reinforcing why marketing and the marketers who run marketing campaigns are so important.
Studying marketing can open many exciting doors, preparing you for a lifelong career in an exciting industry that offers a whole series of fulfilling roles in advertising and promotions.
Marketing is an excellent career with many different potential paths, jobs, and roles, including positions with:
- Boutique or internationally renowned advertising agencies.
- Private-sector businesses, companies, corporations, etc.
- Public-sector, nonprofit, or other mission-driven organizations, associations and institutions.
Again, virtually every organization in every industry has marketers working for them in some capacity and at some level, so earning your degree in marketing could open the door to all sorts of career opportunities.
Marketing is such a large field with so many different types of roles and positions that there are also a huge array of interesting, rewarding career paths.
Whether you’re creative or innovative, into numbers, words, or images, interested in business strategy, analytics, or the power of persuasion, getting your degree in marketing is an excellent way to gain experience, explore the many different positions available for marketers, and launch your professional career.
Professional marketers are tasked with a variety of responsibilities, depending on their specific role in the industry.
Some marketing professionals write content, while others negotiate contracts, conduct market research, or interpret data for performance reports.
CSU Global’s online B.S. in Marketing program prepares you for all these different career paths by providing you with a detailed understanding and background on some of marketing’s most important elements, including:
- Consumer behavior
- Promotional strategies
- Public relations
- Sales
- Market research
- Medium and channel utilization
As a professional marketer, you may be asked to utilize one or several of the knowledge areas listed above to perform your daily duties, which could include tasks like:
- Contributing to overall marketing strategy in terms of timeline, resources, and tasks.
- Building and implementing highly effective marketing strategies.
- Bringing awareness to brands, business, and organizations.
- Tailoring messages to specific audiences and populations.
At every company, in every industry, sales and marketing teams are guided by professional marketers who are trained to promote products and services, and who are responsible for setting marketing strategies, making important decisions, and driving sales growth for the products, services, companies and organizations that they represent.
CSU Global’s Marketing Bachelor’s program prepares alumni with a strong foundation of competencies in a range of marketing skills, ensuring graduates are capable of designing and executing highly effective marketing strategies.
Earning your B.S. in Marketing will prepare you for working in many key areas of the industry, including:
- Creative services
- Strategic planning
- Advertising
- Research
- Promotions
- Public relations
Getting your marketing degree will provide you with the knowledge needed to serve as an effective, skilled, professional marketer, and could make you eligible for some of the top marketing industry jobs, including:
- Advertising, Promotions, and Marketing Manager / 2019 Median Pay: $135,900
- Sales Manager / 2019 Median Pay: $126,640
- Market Research Analyst / 2019 Median Pay: $63,790
- Public Relations Specialist / 2019 Median Pay: $61,150
- Advertising Sales Agent / 2019 Median Pay: $53,310
Whether you’re brand new to the field, or you just need a marketing degree to take the next step in your career, the skills and abilities you develop in our online marketing degree program could help contribute to your overall career advancement.
Yes, getting your Bachelor’s Degree in Marketing is worth it!
While it may take hard work and dedication to complete your marketing degree, this is an excellent industry and CSU Global’s 100% online Marketing program is one of the best ways to get your foot in the door and launch a career.
Other reasons to consider studying marketing include:
- The Bureau of Labor Statistics projects that jobs for Marketing Managers will see 10% growth through 2026, which is faster than the average increase for all occupations.
- Getting a marketing degree may help you qualify for job titles like Copywriter, Sales or Marketing Manager, Market Research Analyst, or Advertising Associate.
- Top marketing positions command excellent salaries, with the BLS reporting the average salary for Advertising, Promotions, and Marketing Managers is $135,900.
CSU Global is one of the best online colleges for marketing, and you should consider studying with us because:
- Our online Marketing program is nationally and professionally recognized, and regionally accredited by the Higher Learning Commission.
- CSU Global’s B.S. in Marketing alumni, just four years after graduation, earn a median salary that is 29% higher than the national average for all bachelor’s degree holders.*
- On average, 2019 CSU Global graduates of the B.S. in Marketing program earned an average salary of $84,229 just four years after earning their degree.**
- Our B.S. in Marketing program earned a #2 ranking for Most Affordable Online Bachelor’s in Marketing from The Best Schools.
*Third-party reporting of CSU Global alumni salary data compared to U.S. Bureau of Labor Statistics median salary of all bachelor's degree holders.
**Third-party reporting of CSU Global alumni salary data of 2016 cohort.
CSU Global itself also recently earned several prestigious awards, including:
- A #3 ranking for Best Colleges in Colorado from Best Value Schools.
- A Gold School of Distinction award from Best Colleges, making us one of only 15 schools to receive gold rankings, out of more than 2,000 online degree programs.
Career Outlook
10% Growth in Jobs
The Bureau of Labor Statistics expects growth in jobs for Marketing Managers to rise by 10% through 2031, which is faster than the increase for the all-occupation average.
$133k+ Average Salary
According to the Bureau of Labor Statistics, the average salary for Advertising, Promotions, and Marketing Managers is over $133k.
Common Marketing Job Titles
Possible job titles for graduates from bachelor's in marketing programs include copywriter, sales or marketing manager, market research analyst, and advertising associate.
Program Accreditations and Rankings
CSU Global is proud to offer affordable, reputable programs that have received recognition for their quality, value, and more. Click here to learn more about our rankings and acknowledgments.
Best Online Bachelor's Programs
U.S. News & World Report ranks CSU Global among the Top 20 Online Bachelor's Programs for 2024.
Best Online Marketing Degree Programs of 2022
Intelligent.com ranked CSU Global #8 in their list of the Best Online Marketing Degree Programs of 2022.
Most Affordable Online Bachelor's in Marketing
The Best Schools ranks CSU Global #2 in their rankings for Most Affordable Online Bachelor's in Marketing Degree Programs.
ACBSP Accredited
Your Bachelor's in Marketing from CSU Global is accredited by the Accreditation Council for Business Schools and Programs.
Want To Know More?
Ready to learn more about how to move forward with CSU Global? Complete the form below and we’ll be in touch to answer any questions and help you get started.
Institutional Accreditation
Institutional accreditation by the Higher Learning Commission (HLC) means your degree comes from a top-quality, trusted university.
[CSU Global] allowed me to keep working while obtaining my degree. When I stepped away from my job to stay at home to raise my baby, I was still able to progress with my classes and gave me a sense of achievement outside of my family.
Samantha GreenB.S. in Marketing, Class of 2019
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CSU Global Online Bachelor’s Degree in Marketing: 2 Minute Overview
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