CSU Global’s Marketing Bachelor’s Degree requires the completion of 120 total credits, including a mix of core degree courses, general education courses, elective courses, and optional degree specializations and certificates.
Flexible Schedule
Like all programs at CSU Global, our Bachelor’s Degree in Marketing students can work full time, spend time with family and friends, and still be part of a rigorous degree program.
100% Online
Our 100% online learning environment means you don’t have to put life on hold to pursue a degree, and with asynchronous classes, you can complete coursework from anywhere.
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Take the Next Step in Your Career With an Accredited Online Bachelor’s Degree in Marketing
Every company in every industry needs marketing professionals, and getting your Bachelor’s Degree in Marketing online from CSU Global will help ensure that you’ll be well-prepared to provide value as a marketer from day one.
Getting a B.S. in marketing can open many exciting doors, preparing you for a career of planning advertising and promotional campaigns, working directly with major media outlets, negotiating advertising contracts, performing and analyzing market research, and completing other related duties.
Whether you’re looking to work for an in-house marketing department or with an agency, our online bachelor’s in marketing program is a great way to improve your understanding of marketing strategies and tactics, and to improve your potential value on the job market.
This fully accredited bachelor’s program provides students with a complex understanding and knowledge of marketing theory, preparing you to complete essential marketing tasks like defining target markets, predicting buyer behavior, evaluating market segments, and designing and executing highly effective marketing strategies.
Courses in this Program
CSU Global’s Marketing Bachelor’s Degree requires the completion of 120 total credits, including a mix of core degree courses, general education courses, elective courses, and optional degree specializations and certificates.
CSU Global’s General Education Courses are more than a bachelor’s degree requirement. They are designed to help you develop and strengthen valuable skills demanded in the workplace.
Already taken some courses? Up to 90 total credits (and 64 from community colleges) can be transferred into a bachelor’s degree at CSU Global. Request a Transcript Evaluation Summary to see how close you already are to graduation!
When you earn your bachelor’s degree through CSU Global, you can choose to customize it with an undergraduate specialization in a subject that matches your professional goals or personal interests.
The remainder of your degree is comprised of courses of your choice that support your educational goals and needs. Including a specialization reduces the number of elective credits you'll need to complete your bachelor's degree.
Learning Outcomes
Whether you already have experience in marketing and simply lack the degree needed to advance in your role, or you have no prior experience in the field, our B.S. Degree in Marketing is designed to train you to pursue a successful career in the industry.
Our nationally and professionally recognized online marketing degree program gives you the skills, knowledge, and real-world experience necessary to stand out and move up in your marketing career.
CSU Global’s Bachelor’s of Science in Marketing will build your foundation of competencies across several critical marketing areas, including:
Creative services
Strategic planning
Advertising
Research
Promotion
Public relations
The courses offered in our online B.S. in Marketing program also cover other helpful information and best practices important for marketing professionals, preparing you to lead in this competitive industry.
Our Marketing program alumni graduate prepared for employment with, or a promotion in the following roles:
Boutique or internationally renowned advertising agencies.
Private-sector businesses’ internal sales and marketing departments.
Marketing roles in nonprofit and other mission-driven organizations.
By studying and applying current marketing strategies and best practices in CSU Global’s Bachelor’s Degree in Marketing program, you’ll be equipped to use your creativity and innovation to drive business strategy and optimize marketing results.
Your degree will make you indispensable for performing important marketing tasks, fully preparing you to:
Apply modern marketing practices to understand buyer behavior, define target markets, identify and evaluate market segments, provide value in all functional marketing areas, and demonstrate knowledge of the marketing mix (product, place, price, and promotion).
Explain the impact of competition, market forces, and other external factors on the success and failure of specific marketing programs.
Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
Apply current digital technologies or web-based solutions into marketing planning.
Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments.
Determine appropriate practices and strategies for ethical marketing decision-making and behavior.
Our online Marketing program was designed to provide you with a deep understanding of what it takes to fulfill the roles and functions required of effective marketers in the modern economy, ensuring that you’ll graduate prepared to meet the challenges you’ll face working in advertising or a related field.
CSU Global’s Marketing program will provide you with a detailed understanding of the roles and responsibilities of marketing professionals, and the complex nature of daily work requirements and tasks that you may be asked to complete.
You can expect to build a solid foundation in marketing strategies and tactics, especially related to core topics addressed throughout the program, including:
Consumer behavior
Promotional strategies
Public relations
Sales
Market research
Medium and channel utilization
Upon graduating with your B.S. in Marketing, you can provide real value to an agency, or in a marketing, advertising, or other related role at a private or public company, non-profit or other mission-driven organization.
Affordable Tuition
As a not-for-profit public university, our goal at CSU Global is to make your online tuition cost as affordable as possible. We offer low-cost online degree tuition rates without taking anything away from the quality of the education you receive. We also lock in that low tuition rate with our tuition guarantee, and we provide additional discounted tuition rates for members of the armed forces and employees of our corporate affiliate partners.
According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketers promote products, services, brands, individuals, ideas, etc., in an attempt to get as much attention as possible for whatever it is that they’re tasked to promote.
The reason marketing is so important is that marketing activities are an essential business practice for every company in every industry, regardless of where they’re located or what they sell.
In some cases, marketing alone can make or break a business, product, or service, only reinforcing why marketing and the marketers who run marketing campaigns are so important.
Studying marketing can open many exciting doors, preparing you for a lifelong career in an exciting industry that offers a whole series of fulfilling roles in advertising and promotions.
Marketing is an excellent career with many different potential paths, jobs, and roles, including positions with:
Boutique or internationally renowned advertising agencies.
Private-sector businesses, companies, corporations, etc.
Public-sector, nonprofit, or other mission-driven organizations, associations and institutions.
Again, virtually every organization in every industry has marketers working for them in some capacity and at some level, so earning your degree in marketing could open the door to all sorts of career opportunities.
Marketing is such a large field with so many different types of roles and positions that there are also a huge array of interesting, rewarding career paths.
Whether you’re creative or innovative, into numbers, words, or images, interested in business strategy, analytics, or the power of persuasion, getting your degree in marketing is an excellent way to gain experience, explore the many different positions available for marketers, and launch your professional career.
Professional marketers are tasked with a variety of responsibilities, depending on their specific role in the industry.
Some marketing professionals write content, while others negotiate contracts, conduct market research, or interpret data for performance reports.
CSU Global’s online B.S. in Marketing program prepares you for all these different career paths by providing you with a detailed understanding and background on some of marketing’s most important elements, including:
Consumer behavior
Promotional strategies
Public relations
Sales
Market research
Medium and channel utilization
As a professional marketer, you may be asked to utilize one or several of the knowledge areas listed above to perform your daily duties, which could include tasks like:
Contributing to overall marketing strategy in terms of timeline, resources, and tasks.
Building and implementing highly effective marketing strategies.
Bringing awareness to brands, business, and organizations.
Tailoring messages to specific audiences and populations.
At every company, in every industry, sales and marketing teams are guided by professional marketers who are trained to promote products and services, and who are responsible for setting marketing strategies, making important decisions, and driving sales growth for the products, services, companies and organizations that they represent.
CSU Global’s Marketing Bachelor’s program prepares alumni with a strong foundation of competencies in a range of marketing skills, ensuring graduates are capable of designing and executing highly effective marketing strategies.
Earning your B.S. in Marketing will prepare you for working in many key areas of the industry, including:
Creative services
Strategic planning
Advertising
Research
Promotions
Public relations
Getting your marketing degree will provide you with the knowledge needed to serve as an effective, skilled, professional marketer, and could make you eligible for some of the top marketing industry jobs, including:
Whether you’re brand new to the field, or you just need a marketing degree to take the next step in your career, the skills and abilities you develop in our online marketing degree program could help contribute to your overall career advancement.
Yes, getting your Bachelor’s Degree in Marketing is worth it!
While it may take hard work and dedication to complete your marketing degree, this is an excellent industry and CSU Global’s 100% online Marketing program is one of the best ways to get your foot in the door and launch a career.
Other reasons to consider studying marketing include:
The Bureau of Labor Statistics projects that jobs for Marketing Managers will see 10% growth through 2026, which is faster than the average increase for all occupations.
Getting a marketing degree may help you qualify for job titles like Copywriter, Sales or Marketing Manager, Market Research Analyst, or Advertising Associate.
Top marketing positions command excellent salaries, with the BLS reporting the average salary for Advertising, Promotions, and Marketing Managers is $135,900.
CSU Global is one of the best online colleges for marketing, and you should consider studying with us because:
CSU Global’s B.S. in Marketing alumni, just four years after graduation, earn a median salary that is 29% higher than the national average for all bachelor’s degree holders.*
On average, 2019 CSU Global graduates of the B.S. in Marketing program earned an average salary of $84,229 just four years after earning their degree.**
Our B.S. in Marketing program earned a #2 ranking for Most Affordable Online Bachelor’s in Marketing from The Best Schools.
*Third-party reporting of CSU Global alumni salary data compared to U.S. Bureau of Labor Statistics median salary of all bachelor's degree holders.
**Third-party reporting of CSU Global alumni salary data of 2016 cohort.
CSU Global itself also recently earned several prestigious awards, including:
A Gold School of Distinction award from Best Colleges, making us one of only 15 schools to receive gold rankings, out of more than 2,000 online degree programs.
Career Outlook
10% Growth in Jobs
The Bureau of Labor Statistics expects growth in jobs for Marketing Managers to rise by 10% through 2031, which is faster than the increase for the all-occupation average.
$133k+ Average Salary
According to the Bureau of Labor Statistics, the average salary for Advertising, Promotions, and Marketing Managers is over $133k.
Common Marketing Job Titles
Possible job titles for graduates from bachelor's in marketing programs include copywriter, sales or marketing manager, market research analyst, and advertising associate.
Program Accreditations and Rankings
CSU Global is proud to offer affordable, reputable programs that have received recognition for their quality, value, and more. Click here to learn more about our rankings and acknowledgments.
ACBSP Accredited
Your Bachelor's in Marketing from CSU Global is accredited by the Accreditation Council for Business Schools and Programs.
Best Online Bachelor's Programs
U.S. News & World Report ranks CSU Global among the Top Online Bachelor's Programs for 2023.
Most Affordable Online Bachelor's in Marketing
The Best Schools ranks CSU Global #2 in their rankings for Most Affordable Online Bachelor's in Marketing Degree Programs.
Best Online Marketing Degree Programs of 2022
Intelligent.com ranked CSU Global #8 in their list of the Best Online Marketing Degree Programs of 2022.
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Regional Accreditation
Regional accreditation by the Higher Learning Commission (HLC) means your degree comes from a top-quality, trusted university.
[CSU Global] allowed me to keep working while obtaining my degree. When I stepped away from my job to stay at home to raise my baby, I was still able to progress with my classes and gave me a sense of achievement outside of my family.
