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Home Programs Undergraduate Certificates Undergraduate Certificate in Marketing

Online Undergraduate Certificate in Marketing

CSU Global’s 18-credit undergraduate certificate in marketing gives students essential skills to develop effective marketing strategies across various industries. It can be completed in as few as six months, and credits are stackable toward a bachelor’s degree.

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Total credits

18 Transfer up to 9 credits, including military service and career experience.

Cost per credit

$375 No out of state tuition. No fees. No tuition increases. Guaranteed.

Delivery

Online Our 8-week courses are 100% online, asynchronous, and fully flexible.

Starts per year

12 CSU Global offers start dates every month.

Program Details

Marketing: Online Undergraduate Certificate

Are you looking to turn your creativity and business savvy into a career? CSU Global’s 18-credit undergraduate certificate in marketing is your fast track to learning the skills that every business needs. In as few as six months, you’ll dive into product strategy, consumer behavior, and creative promotions—all from the convenience of our 100% online program.

In this program, you’ll:

Craft marketing strategies that hit the mark for any audience.
Use market research to tailor your message and stand out.
Master both traditional and digital tools to make your campaigns a success.

Whether new to marketing or upskilling, this certificate will boost your professional skills. Plus, your credits can count toward a CSU Global bachelor’s degree, helping you build a strong foundation for future career growth.

Download the program information sheet

This 18 credit-hour, stand-alone program consists of six, three credit courses.

For students enrolled in the 27-unit certificate that includes leadership fundamentals, the program begins with three essential courses:

MGT200: Business and Technology Professional Studies
COM304: Academic and Career Success
ORG100: Personal Leadership and Academic Success or ORG300: Applying Leadership Principles

Note: The choice between ORG100 and ORG300 will be determined through advising, tailored to align with each student’s individual learning experiences.

*Please click on a course title below to view description

MKG470 - Marketing Research

Course Description

This course provides students with the knowledge and skills necessary to understand marketing research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as the research process, marketing research in a global environment, and quantitative and qualitative research methods are covered. Students will also learn how statistics support analysis, and the role of social media in marketing research.

Credit Hours: 3

MKG420 - Digital Marketing

Course Description

This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing , to include email marketing, social media, mobile marketing, video marketing, the use of artificial intelligence in support of marketing efforts, disruptive innovative marketing platforms and digital advertising. Additionally the course provides a basic understanding of how to measure the effectiveness of and assess ethical issues associated with digital marketing.

Credit Hours: 3

MKG330 - Consumer Behavior

Course Description

This course introduces students to marketing concepts and theories developed in economic and behavioral sciences. Students will apply buyer behavior concepts to marketing management decisions and develop analytical abilities when doing consumer research across buying platforms while assessing cultural, cognitive, and social factors.

Credit Hours: 3

MKG340 - Product and Brand Management

Course Description

This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.

Credit Hours: 3

MKG350 - Integrated Marketing, Promotions, and Advertising

Course Description

This course introduces the key elements of integrated marketing communications through the lens of advertising, marketing, and public relations. Topics include media relations, media buying, determining appropriate media, and publicity development tools. Students will also examine methods for improving customer satisfaction, relationship building strategies, and ethics in advertising.

Credit Hours: 3

MKG310 - Introduction to Marketing

Course Description

This course provides an introduction to the fundamentals of marketing. Marketing principles and practices will be applied to marketing activities globally by analyzing real-world marketing issues. The application of marketing pricing, promotions, consumer behaviors, value delivery, and capture will be applied to daily global and domestic challenges while using current business tools to assess and communicate current marketing issues and challenges.

Credit Hours: 3

Learning Outcomes

As an undergraduate student earning your certificate in marketing, you will learn to:

Apply the principles of branding, customer lifetime value, and customer retention to traditional and
digital marketing.
Articulate how marketing practices and the communications mix support an organization’s
marketing strategies.
Describe how a company uses various traditional and non-traditional marketing tools to reach its
target market.
Analyze how marketing efforts are evaluated using traditional market research methods as well as
search engine optimization, social media metrics, lead generation, and other methods.
Assess the marketing challenges associated with privacy, security, and ethics.

Affordable Tuition

As a not-for-profit public university, our goal at CSU Global is to make your online tuition cost as affordable as possible. We offer low-cost online degree tuition rates without taking anything away from the quality of the education you receive. We also lock in that low tuition rate with our tuition guarantee, and we provide additional discounted tuition rates for members of the armed forces and employees of our corporate affiliate partners.

Learn more about CSU Global tuition rates, and explore financial aid options available that can help cover the cost of your education.

One Certificate, Two Ways

The undergraduate marketing certificate at CSU Global is offered in two distinct formats to cater to diverse student needs and goals:

Undergraduate Certificate in Marketing: This 18-credit, six-course certificate features advanced 300/400-level marketing courses and is ideal for those with at least 12 prior college credits.

Undergraduate Certificate in Marketing with Leadership Fundamentals: This expanded option builds on the base certificate with three additional courses focused on leadership skills. It’s ideal for first-time freshmen, provisional applicants, and those seeking to integrate it with general education credits toward a bachelor’s degree.

Why You Should Earn Your Online Undergraduate Certificate

In today’s evolving and unpredictable economy, stackable credentials are an important tool you can utilize immediately, while also building credits toward a full degree. With an undergraduate certificate from CSU Global, you prove proficiency in a specific subject with your stand-alone, transcribable, nationally recognized credentials. Get promoted, switch industries, or work toward a full degree. And with our Tuition Guarantee, your affordable tuition rate won’t increase over time. Now is the time to get the career respect you deserve by increasing your market competitiveness.

Program Accreditations and Rankings

Your Bachelor's in Marketing from CSU Global is accredited by the Accreditation Council for Business Schools and Programs.

Want To Know More?

Ready to learn more about how to move forward with CSU Global? Complete the form below and we’ll be in touch to answer any questions and help you get started.

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Institutional Accreditation

Institutional accreditation by the Higher Learning Commission (HLC) means your degree comes from a top-quality, trusted university.

My education from CSU Global has made a difference in my life by giving me the foundation needed to pursue my personal dreams and achieve my career goals.

Chevette Madden
Alumna, 2019

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