Graduate Specialization in Creative and Digital Marketing - Colorado State University

Creative and Digital Marketing Graduate Specialization

Colorado State University Global’s Creative and Digital Marketing graduate specialization is ideal for people passionate about the intersection of creativity and technology in marketing.

The 12-credit curriculum of four courses blends traditional marketing principles with cutting-edge digital strategies, including:

Harnessing the power of AI for marketing optimization.
Crafting compelling content for diverse digital platforms.
Utilizing data-driven analytics to refine marketing campaigns.
Developing effective e-commerce strategies with a focus on mobile marketing.
Implementing SEO techniques to enhance online visibility.

By staying abreast of the latest technologies and trends, marketers can stay ahead of the competition, drive business growth, and deliver impactful results for their organizations. Graduates with this specialization will be prepared for roles such as:

Digital marketing specialist
Content marketing manager
Social media manager
SEO specialist
Data analyst
Digital marketing consultant
Marketing automation specialist

As part of this specialization, students will prepare for their Google Analytics Certificate and Chat GPT certification.

Courses in this Specialization

This graduate specialization consists of four upper-division online courses for a total of 12 credit hours.

*Please click on a course title below to view description

MKG541 - Strategic Internet Marketing

Course Description

Students in this course will explore companies, platforms, and technologies used in internet marketing environments. Students will gain a deeper understanding of the strategy development for online campaigns through theory and various software platforms to automate marketing tasks and gain consumer intelligence.

Credit Hours: 3

MKG542 - SEM and SEO Marketing

Course Description

Students in this course will examine the differences between search engine marketing (SEM) and search engine optimization (SEO). Students will analyze both SEM and SEO to determine how marketers can use these concepts to reach customers effectively. Additionally, students will employ various SEO tactics to develop marketing strategies and make SEM recommendations to maximize marketing results.

Credit Hours: 3

MKG531 - Creative Advertising and Communications

Course Description

Students in this course explore advertising and communication activities as part of the creation of an effective advertising campaign. Students will develop campaign components from ideation to implementation using media analysis and selection, copywriting, design fundamentals, and communication strategy.

Credit Hours: 3

MKG532 - Digital Storytelling

Course Description

Students in this course will develop and apply different digital storytelling elements to build brand awareness and stakeholder value. Students will focus on ways to differentiate a brand digitally through the use of various storytelling mediums. Additionally, students will manage a brand's online reputation and gain hands-on experience creating digital content for a brand using various storytelling components.

Credit Hours: 3

Why You Should Consider a Graduate Specialization

Customize your master’s degree with a specialization that fits your professional aspirations and personal ambitions. Just add additional, upper-division courses to your degree program, and gain skills in a related subject that complements your degree. Much like a minor, or degree concentration, a graduate specialization allows you the opportunity to examine an additional area of interest. Add a specialization to your master’s degree to showcase career-specific skills that meet your professional goals.

Flexible

With no set times or locations, you can complete your coursework around your schedule.

Monthly Class Starts

CSU Global classes start every month, which means you can begin earning your degree when you’re ready.

Accelerated Courses

Every CSU Global course is just 8 weeks from beginning to end, so you can move forward faster.

Want To Know More?

Ready to learn more about how to move forward with CSU Global? Complete the form below and we’ll be in touch to answer any questions and help you get started.

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Online Degree Specialization in Creative and Digital Marketing

Creative and Digital Marketing Graduate Specialization

Courses in this Specialization

MKG541 - Strategic Internet Marketing

MKG542 - SEM and SEO Marketing

MKG531 - Creative Advertising and Communications

MKG532 - Digital Storytelling

Corresponding Master Degree Programs

Why You Should Consider a Graduate Specialization

Flexible

Monthly Class Starts

Accelerated Courses

Want To Know More?

Apply Now