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MKG310 - Introduction to Marketing
Course Description
This course provides an introduction to the fundamentals of marketing. Marketing principles and practices will be applied to marketing activities globally by analyzing real-world marketing issues. The application of marketing pricing, promotions, consumer behaviors, value delivery, and capture will be applied to daily global and domestic challenges while using current business tools to assess and communicate current marketing issues and challenges.
Credit Hours: 3
MKG330 - Consumer Behavior
Course Description
This course introduces students to marketing concepts and theories developed in economic and behavioral sciences. Students will apply buyer behavior concepts to marketing management decisions and develop analytical abilities when doing consumer research across buying platforms while assessing cultural, cognitive, and social factors.
Credit Hours: 3
MKG340 - Product and Brand Management
Course Description
This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.
Credit Hours: 3
MKG350 - Integrated Marketing, Promotions, and Advertising
Course Description
This course introduces the key elements of integrated marketing communications through the lens of advertising, marketing, and public relations. Topics include media relations, media buying, determining appropriate media, and publicity development tools. Students will also examine methods for improving customer satisfaction, relationship building strategies, and ethics in advertising.
Credit Hours: 3
MKG470 - Marketing Research
Course Description
This course provides students with the knowledge and skills necessary to understand marketing research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as the research process, marketing research in a global environment, and quantitative and qualitative research methods are covered. Students will also learn how statistics support analysis, and the role of social media in marketing research.
Credit Hours: 3
