Virtually every company and industry needs talented marketing professionals to identify their best customers and build solid relationships with them. That vital, sought-after professional could be you.

By studying and applying current marketing theory, including defining target markets, understanding buyer behavior, and evaluating market segments, you'll be able to build and implement highly effective marketing strategies.

This specialized course of study prepares you for many areas of marketing, whether you're most interested in creative services, strategic planning, advertising, research, promotion, or public relations.

Courses In This Specialization

This program consists of five lower-division online marketing courses for a total of 15 credit hours.