Graduate Certificate inStrategic Digital Information Marketing

Advance to a Leadership Role in Strategic Digital Marketing

Become an expert in the digital marketing field by developing the skills needed to successfully integrate traditional marketing foundations and framework with digital marketing techniques. With expertise in strategy development, search engine optimization (SEO), data analytics, and communications, you can identify the brand needs of organizations and facilitate solutions to generate and meet marketing goals. Career responsibilities might include the following:

• Creating data-driven marketing strategies and making business decisions for sustainability.
• Use digital marketing practices to improve performance for organizations.
• Using technology to facilitate data analysis of digital marketing mediums.
• Developing and maintaining effective and engaging digital marketing communications.

Career Outlook

• Faster than Average Growth
  According to the Bureau of Labor Statistics, the projected job growth of 150,000 by 2020 is much faster than average.
• Some of the traits that will help you succeed in the field, according to O*NET OnLine.
  Communication, Decision-Making, Leadership
• $ Average Annual Wage
  Or $/hour according to the Bureau of Labor Statistics.
• Potential job titles currently held by professionals with certification in Strategic Digital Information Marketing.
  Digital Marketing Manager

Program

What will I learn in this certificate program?

The Graduate Certificate in Strategic Digital Information Marketing is designed for modern learners who want to lead efforts in digital marketing campaigns. Become an invaluable asset to a variety of organizations looking to increase growth and promote brand awareness.

Courses teach the abilities that employers need from qualified professionals in strategic digital information marketing roles, including…

• Foundation of digital marketing strategy for businesses.
• Using software to measure and track data analytics.
• Management and decision-making abilities.

This transcribable, nationally recognized certificate serves as a “stackable credential,” which emphasizes your expertise in the strategic digital marketing. Continue working toward a full degree after you earn your certificate, or highlight the certificate as an investment you’ve made in your professional future.

Learn Valuable Skills

As a student earning your Graduate Certificate in Strategic Digital Information Marketing, you learn the data-based strategy creation and leadership skills needed to manage marketing teams and make relevant decisions on your team’s behalf. Specific learning outcomes include the following:

• Attain knowledge of the most current digital marketing practices to improve performance of organizations.
• Develop valuable management and decision-making skills through the use of current, executive-style simulations that integrate digital and social media marketing practices.
• Understand the evolution of digital marketing, its connection to technology, and how information is shared globally.
• Gain the expertise necessary to become a top-tier marketing leader, improving organizational performance and making strategic decisions. .
• Implement most relevant digital marketing techniques to remain relevant in today’s rapidly changing market.

Courses

• MKG500: Marketing Management

  This course examines the strategic management, implementation, and control of marketing programs within an organization. Students conduct analysis of the internal and external environment with respect to both the controllable and uncontrollable market variables. Students will apply the marketing mix to complex business decisions while maximizing reach to the target market.

• ORG502: Effective Organizations—Theory and Practice

  In this course, students gain an understanding of leading operational and strategic issues in public and private organizations facing accelerated social, economic, and technological changes. Students will examine organizational theory, strategic thinking, and theories guiding decision making, leadership, organizational culture, and change management.

• ECN500: Global Economics

  This course applies and examines classical economic knowledge of international trade and finance to inform decision making in the areas of business, management, and policy. Topics such as classical trade theory, barriers to trade, regulatory policies, gross domestic product, and international banking are explored.

• MIS500: Foundations of Data Analytics

  This course introduces students to the methodologies, techniques, and tools most commonly used in data analytics. These foundational methods are from the fields of statistics, operations research, and information systems. Topics include techniques and tools for visualization, inference, forecasting, optimization, simulation, and data mining. The emphasis is on exposing the student to the techniques and software tools that are used in the industry and will be used in the rest of the program.

• MKG510: Strategic Analysis of IMC & Digital Marketing

  This course provides the student with a managerial and theoretical understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regard to digital marketing and how integrated marketing communications is utilized for improving customer retention, service, and relationships. Additionally, this course provides a basic understanding of the legal and ethical implications associated with digital marketing.

• MKG520: Management of Market Research & Digital Analytics

  This course explores current market-research methods through both traditional and digital methodologies. Management and analysis of vast amounts of available data through digital analytics will be emphasized. Examination of how using research and analytics can positively impact overall organizational effectiveness.

• MKG580: Capstone – Strategic Product & Brand Management

  This course analyzes the strategic implementation of brand and product management campaigns. Understanding the internal and external environment as well as the targeted customer are important elements within the brand management process. Planning, control, implementation and measurement techniques will be discussed as an effective strategic brand management process is developed.

Cost and Schedule