Expand your career opportunities by learning the practical skills you need to excel in the service industry.
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With more tourists than ever venturing out and exploring the globe, the travel industry is growing at a stunning pace. Seize the opportunity to become immersed in hospitality and tourism, the largest service industry in the world, by capitalizing on your passion for helping others.
CSU-Global’s Hospitality and Tourism Management specialization benefits students in any field by teaching them the skills they need to cultivate dynamic client relationships. With a curriculum focused on event and meeting planning, travel and tourism management, and sales techniques, students will be able to anticipate industry challenges and provide resolutions that benefit both the client and the organization.
This program consists of five lower-division online Hospitality and Tourism Management courses, for a total of 15 credit hours:
This course is an overview of the dimensions of this extensive and integrated industry. The topics address practices and management of the major areas in hospitality management, plus an introduction to the broader travel and tourism industry. The background and historical development are presented as well as employment opportunities and trends in each area.
This course provides an introduction to one of the world’s largest and growing industries: tourism. The topics focus on the linkages between leisure travel and services, entrepreneurship, and economic development. The general tourism system, along with tourism trends, commercial recreation, and the operation of a wide variety of related attractions and businesses are also explored.
An introduction to the planning, implementation, and postevent aspects of professional meetings, events, conferences, and conventions. The course will provide practical insights and practices into this dynamic industry sector, positioning the student for entry level positions in planning and marketing functions related to event management.
This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.
This course applies marketing principles and strategies to hospitality, tourism, and leisure services. Market segmentation identification and other marketing mix considerations will be applied to multiple facets of this service industry.
* Marketing Majors will take MGT300 in place of MKG340.
You have two options for completing your online hospitality and tourism management program:
Quickly enhance your resume by gaining knowledge and skills in a specific area that meets your career goals.
If you decide you’re interested in earning your full degree at a later date, the credits you earned in your Certificate of Completion program can count towards your degree!
Call us and learn more about getting started as a non-degree seeking student.
Add an area of focus to your degree that can help you stand out to future employers.