Gain valuable skills for managing outward-facing and internal organizational image and messaging.
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Combined with degrees such as Business Management, Communications, or Marketing, a Public Relations specialization gives an advantage in careers requiring expert written and verbal communications skills.
With a Public Relations specialization, you might:
What is the economic outlook for the public relations career sector?
Current Bureau of Labor statistics estimate annual wages between $32,000 and $110,000, with a median salary of $58,020. The highest median wage location is Washington, D.C. with an average hourly wage of $46.03 per hour. The lowest median wage is South Dakota, with an average hourly wage of $23.18 per hour.
The typical entry-level education is a bachelor’s degree. The ten year projected job growth outlook is 6%, close to average.
This 15 credit hour public relations specialization provides courses that will focus students’ understanding in specific public relations contexts including:
In addition to coursework, the specialization encourages students to participate in promotions, publicity, community affairs, internal relations, writing, and special events planning
Upon completion of this specialization, students will be able to:
This course introduces the principles and practices of effective public relations with exercises and projects emphasizing application of key public relation concepts including campaign design, media audits, SWOT analyses, and press release writing.
This course introduces the basic principles associated with writing in a variety of styles and to multiple publics. Students learn how to construct specialized written documents such as backgrounders, biographies, pitch letters, and news releases. Students will also learn the features of effective design and what design options exist. Students will engage in a service project.
This course introduces the systematic process of researching, planning, conducting, and evaluating the major elements of both campaigns and events. The course focuses on establishing campaign and event goals, objectives, strategies, and tactics. Students will also analyze public relations campaigns locally, nationally, and internationally.
This course examines the strategic use of social media for public communication. The course applies classic and contemporary theory to new media and technologies. Students will understand the practical knowledge and insights required to establish objectives and strategies, properly select social media platforms to engage publics, and monitor and measure the results of these efforts.
This course introduces students to the global perspective of public relations. Students will analyze and discuss the impact of culture, identity, and power on public image, international relations, and global interactions.
What B.A degree programs allow a Public Relations Specialization?
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