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Colorado State University Global - 100% Online Degrees & Certificates


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Gain valuable skills for managing outward-facing and internal organizational image and messaging.

A Public Relations specialist works with communications in the media to promote a brand and protect it. A brand is an organization's or individual's reputation, and Public Relations professionals create a positive reputation through communication efforts: traditional media, social media, and blogs. Also, Public Relations specialists develop relationships with an audience and protect those relationships and a brand during times of crisis.

Public Relations specialists study the psychology of persuasion, how to create and manage content, how to work with social media, and how to write and create messages through storytelling.



This program consists of five lower-division online public and non-profit management courses for a total of 15 credit hours.

  • COM302 Principles of Public Relations
    This course provides an overview of the public relations profession from its historic beginnings to its contemporary role in society. The course also provides a foundation for the public relations sequence by exploring its definitions, history, ethics, principles, strategic planning, and career possibilities.
  • COM312 Public Relations Techniques
    This course introduces the basic principles associated with writing in a variety of styles and to multiple publics. Students learn how to construct specialized written documents such as backgrounders, biographies, pitch letters, and news releases. Students will also learn the features of effective design and what design options exist. Students will engage in a service project.
  • COM321 Campaign and Event Planning
    This course introduces the systematic process of researching, planning, conducting, and evaluating the major elements of both campaigns and events. The course focuses on establishing campaign and event goals, objectives, strategies, and tactics. Students will also analyze public relations campaigns locally, nationally, and internationally. This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)
  • COM340 Social Media and Public Relations
    This course examines the strategic use of social media for public communication. The course applies classic and contemporary theory to new media and technologies. Students will understand the practical knowledge and insights required to establish objectives and strategies, properly select social media platforms to engage publics, and monitor and measure the results of these efforts. This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)
  • COM360 International Public Relations
    This course introduces students to the global perspective of public relations. The course focuses on the application of principles, models, and theories associated with international public relations. As public relations practices have changed, so has our need to explore these realms outside our borders. The course focuses on culture, identity, global regulations, communications, and ethical practices in a globalized world. Students will evaluate the moral and ethical implications of international public relations practices. Finally, future professionals will appreciate the opportunities that can be gained in this field despite the complex nature of PR practices across the globe. This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)


A specialization in Public Relations pairs well with the following:

Why You Should Consider an Undergraduate Specialization

When you earn your bachelor’s degree through CSU Global, you can customize your degree to meet your professional goals and personal interests. With just five additional, lower-division courses, you can earn a specialization along with your bachelor’s degree. Similar to a minor, or degree concentration, an undergraduate specialization lets you explore a second area of interest. Provide proof that you’re dedicated and invested in the career you want with additional skills in the field.

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