Degree Specialization in Public Relations

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Gain valuable skills for managing outward-facing and internal organizational image and messaging.

Combined with degrees such as Business Management, Communications, or Marketing, a Public Relations specialization gives an advantage in careers requiring expert written and verbal communications skills.

With a Public Relations specialization, you might:

Be your organization’s front-facing media spokesperson
Establish and maintain relationships with community, consumer, employee, or public interest groups
Coordinate special events or fundraising campaigns
Run a political campaign
Be a Public Information Officer for a governmental agency
Work as a Marketing Communications Manager

COURSES IN THIS SPECIALIZATION

This program consists of five lower-division online public and non-profit management courses for a total of 15 credit hours.

  • COM302 Principles of Public Relations
    This course introduces the principles and practices of effective public relations with exercises and projects emphasizing application of key public relation concepts including campaign design, media audits, SWOT analyses, and press release writing.
  • COM312 Public Relations Techniques
    This course introduces the basic principles associated with writing in a variety of styles and to multiple publics. Students learn how to construct specialized written documents such as backgrounders, biographies, pitch letters, and news releases. Students will also learn the features of effective design and what design options exist. Students will engage in a service project.
  • COM321 Campaign and Event Planning
    This course introduces the systematic process of researching, planning, conducting, and evaluating the major elements of both campaigns and events. The course focuses on establishing campaign and event goals, objectives, strategies, and tactics. Students will also analyze public relations campaigns locally, nationally, and internationally.
  • COM340 Social Media and Public Relations
    This course examines the strategic use of social media for public communication. The course applies classic and contemporary theory to new media and technologies. Students will understand the practical knowledge and insights required to establish objectives and strategies, properly select social media platforms to engage publics, and monitor and measure the results of these efforts.
  • COM360 International Public Relations
    This course introduces students to the global perspective of public relations. Students will analyze and discuss the impact of culture, identity, and power on public image, international relations, and global interactions.

CORRESPONDING BACHELOR'S DEGREE PROGRAMS

A specialization in Public Relations pairs well with the following:

Why You Should Consider an Undergraduate Specialization

When you earn your bachelor’s degree through CSU Global, you can customize your degree to meet your professional goals and personal interests. With just five additional, lower-division courses, you can earn a specialization along with your bachelor’s degree. Similar to a minor, or degree concentration, an undergraduate specialization lets you explore a second area of interest. Provide proof that you’re dedicated and invested in the career you want with additional skills in the field.

100%

ONLINE ACCREDITED DEGREES

no set times

NO SET TIMES OR LOCATIONS

monthly starts

MONTHLY CLASS START

accelerated

ACCELERATED COURSES

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