Recently, we discussed what marketing is and why you might want to consider specializing in the field, and here we’ll explore what you can do with a Bachelor’s Degree in Marketing.

Throughout the course of this article, we’ll review a series of important topics, including which jobs you could qualify for after completing your bachelor’s degree, what you’ll learn in a Marketing Bachelor’s program, and why you should consider getting your degree online.

After you’ve learned everything you need to know about launching a career in marketing, fill out our information request form to receive additional details about our online Bachelor’s Degree in Marketing

If you’re ready to get started, submit your application today.

 

What is Marketing?

Marketing is the process of promoting and selling a company's products or services.

Marketing professionals used sophisticated strategies and research methods to understand buyer behavior, define target markets, evaluate market segments, and create unique marketing campaigns.

Marketing strategies are used in virtually every organization as companies need to continuously find new and creative ways to attract new customers. 

As a marketing professional, it will be your responsibility to conduct market research, create advertising campaigns, and present new marketing initiatives to upper management.

In short, marketing is at the heart of how a company communicates with customers, and it’s absolutely critical in helping them generate sales. Marketing is the discipline that helps businesses understand what their customers want, while also helping customers understand what makes particular products worth buying.

 

Why Should You Consider a Bachelor’s in Marketing?

Earning your bachelor’s degree in marketing opens many doors in the business world as this is a discipline that is used across every industry.

Marketing helps bridge the gap between strategy and creativity, helping companies build brand awareness, understand the market they operate in, and better connect with their current customer base, as well as gain new customers. 

Studying marketing will ensure that you’re capable of operating on the cutting edge of the industry by enhancing your knowledge of critical marketing strategies such as understanding buyer behavior, studying the marketing mix (product, place, price, and promotion), as well as by further developing your leadership skills.

If your career goals include achieving a leadership or management-level role in marketing, then you should seriously consider getting your Bachelor’s Degree in Marketing from CSU Global.

 

What Jobs Can You Get With a Bachelor’s Degree in Marketing?

CSU Global’s Online Bachelor’s Degree in Marketing provides you with the knowledge and skills needed to serve as an effective and skilled marketing professional across a variety of different industries.

Some commonly held marketing job titles include:

 

Do You Really Need a Bachelor’s Degree to Get a Job in Marketing?

While it may be possible to get an entry-level position in marketing without first earning your degree in the field, it could prove to be quite challenging, since employers will typically prefer candidates with the proper educational background and/or some relevant experience.

Earning your Bachelor’s Degree in Marketing shows prospective employers that you have put the time, effort, and dedication into preparing yourself for your career as a marketing professional. Your degree can, in short, make you a more qualified and attractive candidate in the job market.

Listing academic credentials on your resume will make it easier for you to land that very important, first role in the industry; a role that you can use as a launching point for your lifelong career in the field.

Earning your degree in marketing will also present you with the opportunity to study the skills, strategies, and theories related to marketing best practices needed to provide value in the workplace.

Empowered by a strong grounding in the theoretical knowledge, soft skills, and analytical training offered by a Bachelor’s in Marketing program, you will be able to enter the workforce with confidence in your ability to get the job done, which will help you find success as a marketing professional.

 

What Do You Learn in a Marketing Bachelor’s Program?

As a student in CSU Global’s online Bachelor’s Degree in Marketing program, you will develop your leadership, communication, and team-building skills as they relate to marketing.

You’ll also get to study topics driven by critical real-world concerns faced by organizations and businesses of all types, such as conducting accurate market research, developing advertising campaigns, brand management, and overall strategic marketing planning.

From theory application and research to management and decision-making, CSU Global’s students develop the key skills that can give them a competitive edge in the job market.

CSU Global’s Bachelor’s Degree in Marketing will ensure you have relevant experience in the critical areas of marketing, including:

  • Creative services
  • Strategic planning
  • Advertising (traditional and digital)
  • Research
  • Promotions
  • Public relations

 

Is a Bachelor’s Degree in Marketing Really Worth It?

Of course, earning your Bachelor’s Degree in Marketing is absolutely worth it.

Completing a marketing degree is not only one of the best ways to develop the knowledge and skills needed to get a job in the industry, but it’s also an excellent way to show that you are capable of providing value to any organization from day one.

Having a Bachelor’s Degree in Marketing on your resume is a great way to increase the chances of getting noticed by hiring managers, which means that it may help land your first professional role.

No matter what specific job you choose to pursue in the field of marketing, completing a bachelor’s degree program is likely to improve your marketability, and thus increase the chances that you’ll be able to secure one of the better jobs in the industry.

However, it is vital that you choose to attend the right program at the right school, because you’ll need to make sure that your bachelor’s program is regionally accredited, otherwise you risk wasting time and money on a degree that won’t be respected by hiring managers.

 

Should I Get My Degree in Marketing Online?

Yes, you should certainly consider getting your marketing degree online. 

Online programs offer significant benefits, including allowing you to learn from anywhere, with no need to commute or relocate, and many online programs offer the same high-quality education as traditional brick-and-mortar schools.

CSU Global’s online programs offer maximum flexibility since they were designed to be completed online from the ground up. To make our programs as convenient as possible, we offer several excellent benefits, including:

  • No requirements to attend classes at set times or locations.
  • Access to monthly class starts.
  • Accelerated, eight-week courses.

Thanks to these benefits, studying online with us could make it much easier to juggle your studies with existing work and family responsibilities.

If you’re looking to get your degree, but you’ve already got a busy schedule, then you should definitely think about studying online at CSU Global.

 

Why Get Your Bachelor’s in Marketing from CSU Global?

CSU Global’s online Bachelor’s Degree in Marketing gives you more than just a diploma.

Our B.S. program prepares you to achieve success in this exciting industry by helping you develop the foundational knowledge, skills, and credentials you need to succeed as a marketing professional.

This program is regionally accredited by the Higher Learning Commission, which ensures that your degree will be respected by hiring managers looking to employ skilled experts in the field.

Our program is also widely recognized as one of the best programs in the industry, as it’s been awarded several excellent rankings, including:

CSU Global itself is also wide-regarded to be an expert in higher education, as we also hold several impressive rankings, including:

  • A #10 ranking for Best Online Colleges for ROI from OnlineU.
  • A #1 ranking for Best Online Colleges & Schools in Colorado from Best Accredited Colleges.
  • A #1 ranking for Best Online Colleges in Colorado from Best Colleges

Finally, we also offer competitive tuition rates and a Tuition Guarantee to ensure that your affordable tuition rate won’t increase as long as you remain enrolled with us.

To get additional details about our fully accredited, 100% online Bachelor’s Degree in Marketing please give us a call at (800) 462-7845, or fill out our Information Request Form.

Ready to get started today? Apply now!