Every company in every industry needs marketing professionals, and getting your Bachelor’s Degree in Marketing online from CSU Global will help ensure that you’ll be well-prepared to provide value as a marketer from day one.
Getting a B.S. in marketing can open many exciting doors, preparing you for a career of planning advertising and promotional campaigns, working directly with major media outlets, negotiating advertising contracts, performing and analyzing market research, and completing other related duties.
Whether you’re looking to work for an in-house marketing department or with an agency, our online bachelor’s in marketing program is a great way to improve your understanding of marketing strategies and tactics, and to improve your potential value on the job market.
This fully accredited bachelor’s program provides students with a complex understanding and knowledge of marketing theory, preparing you to complete essential marketing tasks like defining target markets, predicting buyer behavior, evaluating market segments, and designing and executing highly effective marketing strategies.
10% GROWTH IN JOBS The Bureau of Labor Statistics expects growth in jobs for Marketing Managers to rise by 10% through 2026, which is faster than the increase for the all-occupation average.
COPYWRITER, SALES OR MARKETING MANAGER, MARKET RESEARCH ANALYST, ADVERTISING ASSOCIATE Four possible job titles for graduates from bachelor’s in marketing programs.
$135,900 AVERAGE ANNUAL SALARY According to the Bureau of Labor Statistics, the average salary for Advertising, Promotions, and Marketing Managers is over $135k.
CONTRIBUTE TO OVERALL STRATEGY IN TERMS OF TIMELINE, RESOURCES, AND TASKS.
BUILD AND IMPLEMENT HIGHLY EFFECTIVE MARKETING STRATEGIES.
BRING AWARENESS TO BRANDS, BUSINESSES, AND ORGANIZATIONS.
TAILOR MESSAGES TO SPECIFIC AUDIENCES AND POPULATIONS.
This short video covers a variety of topics, including:
Whether you already have experience in marketing and simply lack the degree needed to advance in your role, or you have no prior experience in the field, our B.S. Degree in Marketing is designed to train you to pursue a successful career in the industry.
Our nationally and professionally recognized online marketing degree program gives you the skills, knowledge, and real-world experience necessary to stand out and move up in your marketing career.
CSU Global’s Bachelor’s of Science in Marketing will build your foundation of competencies across several critical marketing areas, including:
The courses offered in our online B.S. in Marketing program also cover other helpful information and best practices important for marketing professionals, preparing you to lead in this competitive industry.
Our Marketing program alumni graduate prepared for employment with, or a promotion in the following roles:
By studying and applying current marketing strategies and best practices in CSU Global’s Bachelor’s Degree in Marketing program, you’ll be equipped to use your creativity and innovation to drive business strategy and optimize marketing results.
Your degree will make you indispensable for performing important marketing tasks, fully preparing you to:
Our online Marketing program was designed to provide you with a deep understanding of what it takes to fulfill the roles and functions required of effective marketers in the modern economy, ensuring that you’ll graduate prepared to meet the challenges you’ll face working in advertising or a related field.
CSU Global’s Marketing program will provide you with a detailed understanding of the roles and responsibilities of marketing professionals, and the complex nature of daily work requirements and tasks that you may be asked to complete.
You can expect to build a solid foundation in marketing strategies and tactics, especially related to core topics addressed throughout the program, including:
Upon graduating with your B.S. in Marketing, you can provide real value to an agency, or in a marketing, advertising, or other related role at a private or public company, non-profit or other mission-driven organization.
CSU Global’s Marketing Bachelor’s Degree requires the completion of 120 total credits, including a mix of core degree courses, general education courses, elective courses, and optional degree specializations and certificates.
CSU Global’s General Education Courses are more than a bachelor’s degree requirement. They are designed to help you develop and strengthen valuable skills demanded in the workplace.
Already taken some courses? Up to 90 total credits (and 64 from community colleges) can be transferred into a bachelor’s degree at CSU Global. Request a Transcript Evaluation Summary to see how close you already are to graduation!
* MKG495 is an optional course that provides students with practical marketing experience. Each student will work under the direct supervision of a master's-level professional at the organization that serves as practicum site. The purpose of the practicum is for students to apply and integrate what they have learned during their core courses in the Bachelor of Science in Marketing. Students will be required to participate in discussions and assignments for the course while assuming an active role in the workplace, working with professionals involved in projects in a variety of capacities. These professionals may be, for example, upper-level managers, project team members, sponsors, stakeholders, project managers, and/or others engaged in projects to demonstrate program-related knowledge and skills.
When you earn your bachelor’s degree through CSU Global, you can choose to customize it with an undergraduate specialization in a subject that matches your professional goals or personal interests.
Most Popular Specializations:
The remainder of your degree is comprised of courses of your choice that support your educational goals and needs. Including a specialization reduces the number of elective credits you'll need to complete your bachelor's degree.
According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Marketers promote products, services, brands, individuals, ideas, etc., in an attempt to get as much attention as possible for whatever it is that they’re tasked to promote.
The reason marketing is so important is that marketing activities are an essential business practice for every company in every industry, regardless of where they’re located or what they sell.
In some cases, marketing alone can make or break a business, product, or service, only reinforcing why marketing and the marketers who run marketing campaigns are so important.
Studying marketing can open many exciting doors, preparing you for a lifelong career in an exciting industry that offers a whole series of fulfilling roles in advertising and promotions.
Marketing is an excellent career with many different potential paths, jobs, and roles, including positions with:
Again, virtually every organization in every industry has marketers working for them in some capacity and at some level, so earning your degree in marketing could open the door to all sorts of career opportunities.
Marketing is such a large field with so many different types of roles and positions that there are also a huge array of interesting, rewarding career paths.
Whether you’re creative or innovative, into numbers, words, or images, interested in business strategy, analytics, or the power of persuasion, getting your degree in marketing is an excellent way to gain experience, explore the many different positions available for marketers, and launch your professional career.
Professional marketers are tasked with a variety of responsibilities, depending on their specific role in the industry.
Some marketing professionals write content, while others negotiate contracts, conduct market research, or interpret data for performance reports.
CSU Global’s online B.S. in Marketing program prepares you for all these different career paths by providing you with a detailed understanding and background on some of marketing’s most important elements, including:
As a professional marketer, you may be asked to utilize one or several of the knowledge areas listed above to perform your daily duties, which could include tasks like:
At every company, in every industry, sales and marketing teams are guided by professional marketers who are trained to promote products and services, and who are responsible for setting marketing strategies, making important decisions, and driving sales growth for the products, services, companies and organizations that they represent.
CSU Global’s Marketing Bachelor’s program prepares alumni with a strong foundation of competencies in a range of marketing skills, ensuring graduates are capable of designing and executing highly effective marketing strategies.
Earning your B.S. in Marketing will prepare you for working in many key areas of the industry, including:
Getting your marketing degree will provide you with the knowledge needed to serve as an effective, skilled, professional marketer, and could make you eligible for some of the top marketing industry jobs, including:
Whether you’re brand new to the field, or you just need a marketing degree to take the next step in your career, the skills and abilities you develop in our online marketing degree program could help contribute to your overall career advancement.
Yes, getting your Bachelor’s Degree in Marketing is worth it!
While it may take hard work and dedication to complete your marketing degree, this is an excellent industry and CSU Global’s 100% online Marketing program is one of the best ways to get your foot in the door and launch a career.
Other reasons to consider studying marketing include:
CSU Global is one of the best online colleges for marketing, and you should consider studying with us because:
*Third-party reporting of CSU Global alumni salary data compared to U.S. Bureau of Labor Statistics median salary of all bachelor's degree holders.
**Third-party reporting of CSU Global alumni salary data of 2016 cohort.
CSU Global itself also recently earned several prestigious awards, including:
You can get credit by taking exams for what you have already learned.Learn More →
Earn course credits for taking a proctored exam for specific content areas.Learn More →
Earn credit for what you’re learned in your career or other educational experience.Learn More →
CSU Global provides more than just a diploma. Our career-driven programs are based on real-world concepts designed to help you excel in the workplace from day one. Our Tuition Guarantee ensures that your rate won’t rise from enrollment to graduation, and because we know how hard it can be to juggle education, work, and family responsibilities, our programs can be completed entirely online, with no set times or locations, monthly class starts and accelerated courses.
100% Online Degrees
No Set Times or Locations
Monthly Class Starts
Regional accreditation by the Higher Learning Commission (HLC) means your degree comes from a top quality, trusted university.
Your Bachelor’s in Accounting from CSU Global is accredited by the Accreditation Council for Business Schools & Programs (ACBSP)
CSU Global ranked #2 in the Most Affordable Online Bachelor's in Marketing by The Best Schools.
Best Value Schools ranks CSU Global third in their Best Colleges in Colorado lineup.
“The time to complete my degree has gone very fast and this has been well worth my time and money. My brain is awoken, and I did not know it was asleep!”
Bachelor’s in Marketing Student