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ONLINE BACHELOR'S DEGREE INMARKETING

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Bachelor's Degree in Marketing PDF

ADDITIONAL RESOURCES

Bachelor's Degree in Marketing PDF

Download the Program Sheet

Take the Next Step in Your Career With an Accredited Online Bachelor’s Degree in Marketing

Every company in every industry needs marketing professionals, and getting your Bachelor’s Degree in Marketing online from CSU Global will help ensure that you’ll be well-prepared to provide value as a marketer from day one.

Getting a B.S. in marketing can open many exciting doors, preparing you for a career of planning advertising and promotional campaigns, working directly with major media outlets, negotiating advertising contracts, performing and analyzing market research, and completing other related duties.

Whether you’re looking to work for an in-house marketing department or with an agency, our online bachelor’s in marketing program is a great way to improve your understanding of marketing strategies and tactics, and to improve your potential value on the job market.

This fully accredited bachelor’s program provides students with a complex understanding and knowledge of marketing theory, preparing you to complete essential marketing tasks like defining target markets, predicting buyer behavior, evaluating market segments, and designing and executing highly effective marketing strategies.

 

Career Outlook

10% GROWTH IN JOBS The Bureau of Labor Statistics expects growth in jobs for Marketing Managers to rise by 10% through 2026, which is faster than the increase for the all-occupation average.

COPYWRITER, SALES OR MARKETING MANAGER, MARKET RESEARCH ANALYST, ADVERTISING ASSOCIATE Four possible job titles for graduates from bachelor’s in marketing programs.

$135,900 AVERAGE ANNUAL SALARY According to the Bureau of Labor Statistics, the average salary for Advertising, Promotions, and Marketing Managers is over $135k.

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CONTRIBUTE TO OVERALL STRATEGY IN TERMS OF TIMELINE, RESOURCES, AND TASKS.

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BUILD AND IMPLEMENT HIGHLY EFFECTIVE MARKETING STRATEGIES.

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BRING AWARENESS TO BRANDS, BUSINESSES, AND ORGANIZATIONS.

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TAILOR MESSAGES TO SPECIFIC AUDIENCES AND POPULATIONS.

ADDITIONAL RESOURCES

LEARN MORE ABOUT MARKETING

DOWNLOAD THE PROGRAM SHEET

DOWNLOAD THE CAREER LADDER

Watch a Quick 2-Minute Overview

This short video covers a variety of topics, including:

  • Why you should consider getting a B.S. in marketing.
  • What you’ll learn in our online Bachelor’s Degree in Marketing.
  • Why you should pick CSU Global’s Marketing Bachelor’s program.

What Will I Learn from CSU Global’s B.S. in Marketing Program?

Whether you already have experience in marketing and simply lack the degree needed to advance in your role, or you have no prior experience in the field, our B.S. Degree in Marketing is designed to train you to pursue a successful career in the industry.

Our nationally and professionally recognized online marketing degree program gives you the skills, knowledge, and real-world experience necessary to stand out and move up in your marketing career. 

CSU Global’s Bachelor’s of Science in Marketing will build your foundation of competencies across several critical marketing areas, including:

  • Creative services.
  • Strategic planning.
  • Advertising.
  • Research.
  • Promotion.
  • Public relations.

The courses offered in our online B.S. in Marketing program also cover other helpful information and best practices important for marketing professionals, preparing you to lead in this competitive industry.

Our Marketing program alumni graduate prepared for employment with, or a promotion in the following roles:

  • Boutique or internationally renowned advertising agencies.
  • Private-sector businesses’ internal sales and marketing departments.
  • Marketing roles in nonprofit and other mission-driven organizations.

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What Marketing Skills & Abilities Will You Develop?

By studying and applying current marketing strategies and best practices in CSU Global’s Bachelor’s Degree in Marketing program, you’ll be equipped to use your creativity and innovation to drive business strategy and optimize marketing results. 

Your degree will make you indispensable for performing important marketing tasks, fully preparing you to:

  • Apply modern marketing practices to understand buyer behavior, define target markets, identify and evaluate market segments, provide value in all functional marketing areas, and demonstrate knowledge of the marketing mix (product, place, price, and promotion).
  • Explain the impact of competition, market forces, and other external factors on the success and failure of specific marketing programs.
  • Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
  • Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
  • Apply current digital technologies or web-based solutions into marketing planning.
  • Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments.
  • Determine appropriate practices and strategies for ethical marketing decision-making and behavior.

Our online Marketing program was designed to provide you with a deep understanding of what it takes to fulfill the roles and functions required of effective marketers in the modern economy, ensuring that you’ll graduate prepared to meet the challenges you’ll face working in advertising or a related field.

CSU Global’s Marketing program will provide you with a detailed understanding of the roles and responsibilities of marketing professionals, and the complex nature of daily work requirements and tasks that you may be asked to complete.

You can expect to build a solid foundation in marketing strategies and tactics, especially related to core topics addressed throughout the program, including:

  • Consumer behavior.
  • Promotional strategies.
  • Public relations.
  • Sales.
  • Market research.
  • Medium and channel utilization.

Upon graduating with your B.S. in Marketing, you can provide real value to an agency, or in a marketing, advertising, or other related role at a private or public company, non-profit or other mission-driven organization.

COURSES REQUIRED FOR A MARKETING DEGREE

CSU Global’s Marketing Bachelor’s Degree requires the completion of 120 total credits, including a mix of core degree courses, general education courses, elective courses, and optional degree specializations and certificates.

Classes Start Feb 8th

Get Started Today →

General Education Courses (31 Credits)

CSU Global’s General Education Courses are more than a bachelor’s degree requirement. They are designed to help you develop and strengthen valuable skills demanded in the workplace.

Already taken some courses? Up to 90 total credits (and 64 from community colleges) can be transferred into a bachelor’s degree at CSU Global. Request a Transcript Evaluation Summary to see how close you already are to graduation!

Learn More About General Education

Core Degree Courses (30 Credits)

  • ORG300 Applying Leadership Principles
    The opportunities for students, in this first course, for all majors are to learn personal and professional leadership styles and drivers by providing an overview of leadership basics. Leadership skills are utilized across fields of study. Regardless of the roles individuals assume in an organization, they will need to communicate effectively, influence others, and understand the way they respond to others and why. The course engages students in discussion, exploration, and application of leadership skills, principles, and practices. Students will learn about the relationships and connections leaders have with individuals and organizations. Topics include leadership communication, motivation, style, and characteristics. Course not eligible for Prior Learning Assessment (PLA) credit.
  • MKG310* Introduction to Marketing
    This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research as well as competitive practices and government regulations, product development, and integration of marketing using digital technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion). Students who completed MKG300 cannot earn credit for MKG310. In this course, the student will obtain a general introduction to marketing principles and policies. Course units include marketing functions; price policies and controls; distribution channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with technology, a basic understanding of the 4Ps (product, place, price, promotion), and current issues.(This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)
  • MKG330 Consumer Behavior
    This course prepares students to analyze consumer purchasing behavior as it relates to the development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors. Focus will include a review of the impact of digital marketing on consumer purchasing. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
  • MKG340 Product and Brand Management
    This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.
  • MKG350 Promotion and Public Relations
    This course introduces the field of advertising, public relations and the use of digital marketing. Topics include media relations, media buying, determining appropriate media, promotions, public relations, and publicity development tools. Students also examine methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
  • MKG400 International and Multi-Cultural Marketing
    This course provides a conceptual framework for marketing internationally using both traditional and digital marketing methods. Students explore development of international marketing programs, as well as the various macroenvironmental factors that affect decision-making in an international setting. Additionally, a multi-cultural view of marketing will look at differences across diverse consumer segments to influence future consumption. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
  • MKG420 Digital Marketing
    This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.
  • MKG440 Strategic Marketing
    This course provides students with advanced marketing theories and hands-on application of various new opinions in the marketing field. Students learn to formulate sales and marketing decisions while considering such factors as, consumer behavior/buying patterns, marketing variables, and global marketing issues from an integrated marketing communications perspective.
  • MKG470 Market Research
    This course provides students with the knowledge and skills necessary to understand market research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as research methodology, the difference between domestic and international research, and the value of both quantitative and qualitative data are presented. Students will also learn how statistical evidence can be utilized for organizational objectives.
  • MKG480 Capstone – Marketing
    This capstone course allows students to put key marketing principles into practice. Students will demonstrate their ability to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media by developing a company analysis and a strategic short and long term plan.
  • MKG495* Marketing Practicum
    This course is designed for students as an opportunity to demonstrate program outcomes learned in the B.S. in Marketing under the supervision of both faculty and organizational personnel. Assignments are designed to combine theory and professional practice and include weekly journals, a mid-term conference with the instructor, faculty practicum coordinator, and on-site supervisor, as well as a final report reviewing the practicum experience. This course may not be available in all states, see the State Specific Authorization Policy under Admissions Policies. Prerequisite: 3 core courses

* MKG495 is an optional course that provides students with practical marketing experience. Each student will work under the direct supervision of a master's-level professional at the organization that serves as practicum site. The purpose of the practicum is for students to apply and integrate what they have learned during their core courses in the Bachelor of Science in Marketing. Students will be required to participate in discussions and assignments for the course while assuming an active role in the workplace, working with professionals involved in projects in a variety of capacities. These professionals may be, for example, upper-level managers, project team members, sponsors, stakeholders, project managers, and/or others engaged in projects to demonstrate program-related knowledge and skills. 

Degree Specialization (Optional) (15 Credits)

When you earn your bachelor’s degree through CSU Global, you can choose to customize it with an undergraduate specialization in a subject that matches your professional goals or personal interests. 

Most Popular Specializations:

Additional Available Specializations for this Program:

Download the Specializations Chart
View a list of all CSU Global specializations and the degree programs they can be paired with.

Elective Courses (Remaining credits to reach 120 total credits)

The remainder of your degree is comprised of courses of your choice that support your educational goals and needs. Including a specialization reduces the number of elective credits you'll need to complete your bachelor's degree.

Frequently Asked Questions

What is Marketing & Why Does It Matter?

According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

Marketers promote products, services, brands, individuals, ideas, etc., in an attempt to get as much attention as possible for whatever it is that they’re tasked to promote.

The reason marketing is so important is that marketing activities are an essential business practice for every company in every industry, regardless of where they’re located or what they sell. 

In some cases, marketing alone can make or break a business, product, or service, only reinforcing why marketing and the marketers who run marketing campaigns are so important.

Studying marketing can open many exciting doors, preparing you for a lifelong career in an exciting industry that offers a whole series of fulfilling roles in advertising and promotions.

Why Should I Consider a Career in Marketing?

Marketing is an excellent career with many different potential paths, jobs, and roles, including positions with:

  • Boutique or internationally renowned advertising agencies.
  • Private-sector businesses, companies, corporations, etc.
  • Public-sector, nonprofit, or other mission-driven organizations, associations and institutions.

Again, virtually every organization in every industry has marketers working for them in some capacity and at some level, so earning your degree in marketing could open the door to all sorts of career opportunities.

Marketing is such a large field with so many different types of roles and positions that there are also a huge array of interesting, rewarding career paths. 

Whether you’re creative or innovative, into numbers, words, or images, interested in business strategy, analytics, or the power of persuasion, getting your degree in marketing is an excellent way to gain experience, explore the many different positions available for marketers, and launch your professional career.

What Do Marketers Do?

Professional marketers are tasked with a variety of responsibilities, depending on their specific role in the industry. 

Some marketing professionals write content, while others negotiate contracts, conduct market research, or interpret data for performance reports.

CSU Global’s online B.S. in Marketing program prepares you for all these different career paths by providing you with a detailed understanding and background on some of marketing’s most important elements, including:

  • Consumer behavior.
  • Promotional strategies.
  • Public relations.
  • Sales.
  • Market research.
  • Medium and channel utilization.

As a professional marketer, you may be asked to utilize one or several of the knowledge areas listed above to perform your daily duties, which could include tasks like:

  • Contributing to overall marketing strategy in terms of timeline, resources, and tasks.
  • Building and implementing highly effective marketing strategies.
  • Bringing awareness to brands, business, and organizations.
  • Tailoring messages to specific audiences and populations.

At every company, in every industry, sales and marketing teams are guided by professional marketers who are trained to promote products and services, and who are responsible for setting marketing strategies, making important decisions, and driving sales growth for the products, services, companies and organizations that they represent.

What Can I Do With a Bachelor’s Degree in Marketing?

CSU Global’s Marketing Bachelor’s program prepares alumni with a strong foundation of competencies in a range of marketing skills, ensuring graduates are capable of designing and executing highly effective marketing strategies. 

Earning your B.S. in Marketing will prepare you for working in many key areas of the industry, including:

  • Creative services.
  • Strategic planning.
  • Advertising.
  • Research.
  • Promotions.
  • Public relations.

Getting your marketing degree will provide you with the knowledge needed to serve as an effective, skilled, professional marketer, and could make you eligible for some of the top marketing industry jobs, including:

Whether you’re brand new to the field, or you just need a marketing degree to take the next step in your career, the skills and abilities you develop in our online marketing degree program could help contribute to your overall career advancement.

Is a Bachelor’s Degree in Marketing Worth Getting?

Yes, getting your Bachelor’s Degree in Marketing is worth it! 

While it may take hard work and dedication to complete your marketing degree, this is an excellent industry and CSU Global’s 100% online Marketing program is one of the best ways to get your foot in the door and launch a career.

Other reasons to consider studying marketing include: 

  • The Bureau of Labor Statistics projects that jobs for Marketing Managers will see 10% growth through 2026, which is faster than the average increase for all occupations.
  • Getting a marketing degree may help you qualify for job titles like Copywriter, Sales or Marketing Manager, Market Research Analyst, or Advertising Associate.
  • Top marketing positions command excellent salaries, with the BLS reporting the average salary for Advertising, Promotions, and Marketing Managers is $135,900.

What is the Best School for Studying Marketing?

CSU Global is one of the best online colleges for marketing, and you should consider studying with us because:

  • Our online Marketing program is nationally and professionally recognized, and regionally accredited by the Higher Learning Commission.
  • CSU Global’s B.S. in Marketing alumni, just four years after graduation, earn a median salary that is 29% higher than the national average for all bachelor’s degree holders.*
  • On average, 2019 CSU Global graduates of the B.S. in Marketing program earned an average salary of $84,229 just four years after earning their degree.**
  • Our B.S. in Marketing program earned a #2 ranking for Most Affordable Online Bachelor’s in Marketing from The Best Schools.

*Third-party reporting of CSU Global alumni salary data compared to U.S. Bureau of Labor Statistics median salary of all bachelor's degree holders.

**Third-party reporting of CSU Global alumni salary data of 2016 cohort.

CSU Global itself also recently earned several prestigious awards, including:

  • A #3 ranking for Best Colleges in Colorado from Best Value Schools.
  • A Gold School of Distinction award from Best Colleges, making us one of only 15 schools to receive gold rankings, out of more than 2,000 online degree programs.

How much will my degree cost?

Tuition Rates

Your education should increase your earning potential, not your monthly bills.

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Employer Discount

Your employer may be one of 3,000+ we partner with to offer a 10% discount on tuition.

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Financial Aid

You may be eligible to receive financial aid to help cover the cost of your education.

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Finish Faster and For Less with Alternative Credit Options

Credit By Exam

You can get credit by taking exams for what you have already learned.

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Self-Study Assessments

Earn course credits for taking a proctored exam for specific content areas.

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Prior Learning Assessment

Earn credit for what you’re learned in your career or other educational experience.

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Why Should You Choose CSU Global?

CSU Global provides more than just a diploma. Our career-driven programs are based on real-world concepts designed to help you excel in the workplace from day one. Our Tuition Guarantee ensures that your rate won’t rise from enrollment to graduation, and because we know how hard it can be to juggle education, work, and family responsibilities, our programs can be completed entirely online, with no set times or locations, monthly class starts and accelerated courses.

100% Online Degrees

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No Set Times or Locations

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Accelerated Courses

REGIONALLY ACCREDITED

Regional accreditation by the Higher Learning Commission (HLC) means your degree comes from a top quality, trusted university.

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ACBSP ACCREDITED

Your Bachelor’s in Accounting from CSU Global is accredited by the Accreditation Council for Business Schools & Programs (ACBSP)

#2 Most Affordable Online Bachelor's in Marketing

CSU Global ranked #2 in the Most Affordable Online Bachelor's in Marketing by The Best Schools.

RANKED #3 BEST COLLEGES IN COLORADO

Best Value Schools ranks CSU Global third in their Best Colleges in Colorado lineup.

“The time to complete my degree has gone very fast and this has been well worth my time and money. My brain is awoken, and I did not know it was asleep!”

JENNIFER SABEL

Bachelor’s in Marketing Student

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