Earning your bachelor's in marketing opens up a world of new possibilities.
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Your online degree in Marketing can open the door to many different career opportunities. As a marketing professional, you are free to pursue your personal passions and talents. Whether you have a creative or analytical mindset, there's room for you as a marketing professional.
Our online Bachelor of Science in Marketing program will prepare you for real-life situations so you can demonstrate your comprehensive knowledge and aptitude in the business world. Fill out the form on the right to find out how you can get started on your journey as a professional marketer today.
CSU-Global’s accredited online bachelor’s degree in Marketing is designed to provide you with practical knowledge of the various aspects of the marketing profession.
Throughout the marketing program, you will learn about consumer behavior, promotional strategies, public relations, sales, market research, and everything else you need to become a valued member of marketing teams anywhere.
CSU-Global's bachelor's degree in marketing is accredited by the Accreditation Council for Business Schools & Programs (ACBSP).
The ACBSP is a leading specialized accreditation body which means your degree will be recognized and respected by employers.
The Bachelor of Science in Marketing provides fundamental knowledge and skills for the development, promotion, distribution, and sale of products and services. The program focuses on the management and use of research, planning, analysis, consumer communication, business relations, and decision-making techniques including current issues and trends such as digital/social media and integrated marketing. Students learn the effective use of theory, technique, and practical application of product strategy, pricing, distribution, promotion, and marketing research, creativity and critical thinking as utilized by global marketing managers and directors.
View our learning outcomes assessment data.
EXPLORE CAREER OPTIONS IN MARKETING
See the requirements for entry, junior, senior, and executive positions that CSU-Global can help you attain.
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Marketing professionals are typically involved with planning advertising and promotional campaigns, planning which media outlets to use for advertising, negotiating advertising contracts, evaluating websites and campaigns, initiating market research studies to further business opportunities, and more.
You might be good as a marketing professional if you have:
Employment for marketing managers is projected to grow 13% within the next seven years, slightly faster than the 11% increase for the all-occupation average. This tells you that there will be some competition in the future job market, and earning a degree may be exactly what you need to put you a step ahead of the crowd.
Fill out the form on the right to learn more, and to speak with an Enrollment Counselor to determine if this career path is right for you.
We provide students with career-relevant resources to help them succeed outside of the classroom. That's why we created Awards of Completion and Skills Endorsements, specific to our programs of study, spotlighting the knowledge, skills, and abilities that hiring managers find essential to success in the field. Marketing Research and Analysis and Strategic Marketing in the 21st Century are two of the awards you can receive as part of our marketing program.
CSU-Global’s accredited online bachelor’s degree in marketing is designed to provide you with a practical knowledge of the marketing field. The program consists of 10 three-credit core courses as part of a full 120-credit bachelor’s degree. Maximize your transfer credits and take advantage of our alternative credit options to finish faster and for less!
The opportunities for students, in this first course, for all majors are to learn personal and professional leadership styles and drivers by providing an overview of leadership basics. Leadership skills are utilized across fields of study. Regardless of the roles individuals assume in an organization, they will need to communicate effectively, influence others, and understand the way they respond to others and why. The course engages students in discussion, exploration, and application of leadership skills, principles, and practices. Students will learn about the relationships and connections leaders have with individuals and organizations. Topics include leadership communication, motivation, style, and characteristics. Course not eligible for Prior Learning Assessment (PLA) credit.
This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research, as well as competitive practices and government regulations, product development, and integration of marketing using digital technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion). Students who completed MKG300 cannot earn credit for MKG310. In this course, the student will obtain a general introduction to marketing principles and policies. Course units include marketing functions; price policies and controls; distribution channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with technology, a basic understanding of the 4Ps (product, place, price, promotion), and current issues. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
This course prepares students to analyze consumer purchasing behavior as it relates to the development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors. Focus will include a review of the impact of digital marketing on consumer purchasing. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.
This course introduces the field of advertising, public relations, and the use of digital marketing. Topics include media relations, media buying, determining appropriate media, promotions, public relations, and publicity-development tools. Students examine methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
This course provides a conceptual framework for marketing internationally using both traditional and digital marketing methods. Students explore development of international marketing programs, as well as the various macroenvironmental factors that affect decision-making in an international setting. Additionally, a multi-cultural view of marketing will look at differences across diverse consumer segments to influence future consumption. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.
This course provides students with advanced marketing theories and hands-on application of various new opinions in the marketing field. Students learn to formulate sales and marketing decisions while considering such factors as, consumer behavior/buying patterns, marketing variables, and global marketing issues from an integrated marketing communications perspective.
This course provides students with the knowledge and skills necessary to understand market research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as research methodology, the difference between domestic and international research, and the value of both quantitative and qualitative data are presented. Students will also learn how statistical evidence can be utilized for organizational objectives.
This capstone course allows students to put key marketing principles into practice. Students will demonstrate their ability to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media by developing a company analysis and a strategic short and long term plan.
This course is designed for students as an opportunity to demonstrate program outcomes learned in the B.S. in Marketing under the supervision of both faculty and organizational personnel. Assignments are designed to combine theory and professional practice and include weekly journals, a mid-term conference with the instructor, faculty practicum coordinator, and on-site supervisor, as well as a final report reviewing the practicum experience. This course may not be available in all states, see the State Specific Authorization Policy under Admissions Policies. Prerequisite: 3 core courses
* MKG495 is an optional course that provides students with practical marketing experience. Each student will work under the direct supervision of a master's-level professional at the organization that serves as practicum site. The purpose of the practicum is for students to apply and integrate what they have learned during their core courses in the Bachelor of Science in Marketing. Students will be required to participate in discussions and assignments for the course while assuming an active role in the workplace, working with professionals involved in projects in a variety of capacities. These professionals may be, for example, upper-level managers, project team members, sponsors, stakeholders, project managers, and/or others engaged in projects to demonstrate program-related knowledge and skills. A minimum of 80 hours of practicum fieldwork must be completed during the eight weeks of the course.
You can customize your online degree in marketing by adding a specialization. Similar to a degree concentration, each specialization consists of five upper-division courses (15 credit hours) in a more specific area of interest. A specialization is not required to complete a bachelor’s degree, but it is an ideal way to tailor your educational experience to your professional goals and personal interests.
Computer Programming specialization is aimed at non-computer science majors who would like to broaden their programming capabilities. Courses cover an entire spectrum of basic programming and software development techniques for analysis, design, and implementation of software applications across various operating systems and platforms.Learn More
The Criminal Forensics program is ideal for students interested in crime scene investigation and forensic science. Gain the knowledge and skills to pursue or advance a career as a medical examiner, crime analyst, criminal investigator, or similar position in this exciting field.Learn More
The criminal justice field includes careers in security, the court system, corrections, forensics, as well as local, state, and federal law enforcement agencies. The Criminal Justice Management program provides advanced leadership skills to further one’s professional development in these areas.Learn More
The Criminology program focuses on the study of crime, criminal behavior, and the legal system. Students pursuing a career in law enforcement, social work, forensics, welfare, pathology, probation, or other public safety positions will gain a competitive advantage through the Criminology program.Learn More
The Data Management and Analysis program is designed for students interested in careers related to information systems and networking. Professionals interested in the information technology field who desire in-depth knowledge of how to manage enterprise data should consider this program.Learn More
While emergency situations cannot always be avoided, proper critical response and preparation can drastically improve public safety. The Emergency Management program provides professionals, including safety directors, emergency specialists, consultants, analysts, and direct responders, with the skills necessary in a wide array of emergencies.Learn More
This program provides business principles and other applied skills in the area of accounting to assist professionals at all levels. In addition to accountants and CPAs, this program provides financial understanding for budget and cost analysts, payroll specialists, auditors, tax consultants, advisors, managers, and more.Learn More
The Healthcare Management program provides professionals in clinics, hospitals, private practices, nursing homes, research facilities, and more with the focused training required to handle the unique management challenges of the healthcare industry. This program gives students a competitive edge in an ever-changing field.Learn More
The Hospitality and Tourism Management Specialization provides a foundation in key sectors and functions. Students will be prepared with a variety of practical skills and knowledge that may be applied directly to practice in this industry.Learn More
Students interested in pursuing a career in Human Resources should consider adding this specialization to their bachelor’s degree coursework. It provides a background in personnel management, staff training and development, policy and procedures, and more. When completed as part of the B.S. in Business Management degree, this specialization aligns with educational standards from the Society for Human Resource Management (SHRM).Learn More
As technology continues to advance, the need for qualified IT managers grows as well. Through the Information Technology Management Specialization, students gain the administrative knowledge needed to meet the demands of corporate technology systems including problem solving, resource allocation, networking, security, and more.Learn More
This program provides a basic understanding of technology operations, networking, problem-solving, development, and more. Professionals interested in careers that require knowledge of information technology, including administrators, department managers, system analysts, and more, will benefit from this program.Learn More
The undergraduate specialization in International Business prepares students for international management career opportunities within multinational industries and organizations. Learners will gain an understanding of economic, legal, governmental, financial, and cultural issues related to international business.Learn More
The Operations Management and Supervision program is ideal for students who pursue careers in logistics or manufacturing and production. These courses provide knowledge and skills to improve efficiency, efficacy, and performance in organizational operations.Learn More
If you wish to advance into a management role in your organization or further your management skills as they apply to staff, effective decision making, strategic communication, and more you should consider the Organizational Leadership program in addition to your your bachelor’s degree major or as a certificate of completion.Learn More
Students interested in project management should consider this program to gain comprehensive theories and concepts on how to improve organizational efficiency and performance on a per project basis. Ideal for both Project Management Professionals (PMP) and those interested in entering this growing field.Learn More
Students interested in careers within the public and non-profit sectors should consider pursuing a specialization or certificate of completion in Public and Non-Profit Management. This program provides students with management and decision-making abilities necessary within these organizations.Learn More
Public relations specialists aim to generate a positive image for their clients by maintaining relationships with media professionals, developing campaigns, creating print and web-based materials, writing speeches, and managing digital media.Learn More
Students who have a desire to work with a start up business or manage their own entrepreneurial enterprises will gain the variety of skills necessary to be successful through this specialization.Learn More
Effective communication can increase efficiency and results in a wide array of professional positions. The Strategic Communication program improves both internal and external messaging, delivery, and comprehension for managers, consultants, marketing and public relations specialists, human resources, and more.Learn More
We understand the sacrifice needed to invest in your education, so our promise to you is an affordable education with low tuition rates, no out-of-state tuition, and tuition guaranteed not to increase for as long as you are enrolled. Find out how you can earn your online bachelor’s degree in marketing without breaking the bank.
You can keep gaining experience in your field while you learn the skills and strategies you need to succeed in marketing. With 100% online classes, you work and study when it’s most convenient for you.
"The time to complete my degree has gone very fast and this has been well worth my time and money. My brain is awoken, and I did not know it was asleep!"
- Jennifer Sabel, Marketing Student
A $25 Value
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* Bureau of Labor Statistics