Online Bachelor's Degree in MARKETING

Earning your bachelor's in marketing opens up a world of new possibilities. 

Overview

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Your online degree in Marketing can open the door to many different career opportunities. As a marketing professional, you are free to pursue your personal passions and talents. Whether you have a creative or analytical mindset, there's room for you as a marketing professional.

Our online Bachelor of Science in Marketing program will prepare you for real-life situations so you can demonstrate your comprehensive knowledge and aptitude in the business world. Fill out the form on the right to find out how you can get started on your journey as a professional marketer today.

Earn Your Bachelor's Degree In Marketing

CSU-Global’s accredited online bachelor’s degree in Marketing is designed to provide you with practical knowledge of the various aspects of the marketing profession.

Throughout the marketing program, you will learn about consumer behavior, promotional strategies, public relations, sales, market research, and everything else you need to become a valued member of marketing teams anywhere.

Description

The Bachelor of Science in Marketing provides fundamental knowledge and skills for the development, promotion, distribution, and sale of products and services. The program focuses on the management and use of research, planning, analysis, consumer communication, business relations, and decision-making techniques including current issues and trends such as digital/social media and integrated marketing. Students learn the effective use of theory, technique, and practical application of product strategy, pricing, distribution, promotion, and marketing research, creativity and critical thinking as utilized by global marketing managers and directors.

Learning Outcomes

• Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix (product, place, price, and promotion) and all functional marketing areas.
• Explain the impact of competition, market forces and other external factors on the success and failure of specific marketing programs.
• Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
• Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
• Apply current digital technologies or web-based solutions into marketing planning.
• Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments.
• Determine appropriate practices and strategies for ethical marketing decision-making and behavior.

View our learning outcomes assessment data.

EXPLORE CAREER OPTIONS IN MARKETING See the requirements for entry, junior, senior, and executive positions that CSU-Global can help you attain.
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Career Outlook

Marketing professionals are typically involved with planning advertising and promotional campaigns, planning which media outlets to use for advertising, negotiating advertising contracts, evaluating websites and campaigns, initiating market research studies to further business opportunities, and more.

You might be good as a marketing professional if you have:

• Creativity
• Originality
• Organizational skills
• An adaptable personality
• Problem solving skills
• Deductive and inductive reasoning skills
• Effective oral and written communication skills

Employment for marketing managers is projected to grow 13% within the next seven years, slightly faster than the 11% increase for the all-occupation average. This tells you that there will be some competition in the future job market, and earning a degree may be exactly what you need to put you a step ahead of the crowd.

Fill out the form on the right to learn more, and to speak with an Enrollment Counselor to determine if this career path is right for you.

Degree Optimization

We provide students with career-relevant resources to help them succeed outside of the classroom. That's why we created Awards of Completion and Skills Endorsements, specific to our programs of study, spotlighting the knowledge, skills, and abilities that hiring managers find essential to success in the field. Marketing Research and Analysis and Strategic Marketing in the 21st Century are two of the awards you can receive as part of our marketing program.  

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Courses

CSU-Global’s accredited online bachelor’s degree in marketing is designed to provide you with a practical knowledge of the marketing field. The program consists of 10 three-credit core courses as part of a full 120-credit bachelor’s degree. Maximize your transfer credits and take advantage of our alternative credit options to finish faster and for less!

• ORG300: Applying Leadership Principles

  This required first course for all majors provides an overview of leadership basics. Leadership skills are important to all fields of study because regardless of the role a person assumes in an organization he or she will need to influence others in order to accomplish the goals and tasks of their work. The course engages students in discussion, exploration and application of leadership skills, principles and practices. Students will learn about the relationships and connections among leaders, individuals and organizations. Topics include communication, motivation, problem solving, organizational change, and workplace conflict.

• MKG310: Introduction to Marketing

  This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research, as well as competitive practices and government regulations, product development, and integration of marketing using digital technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion). Students who completed MKG300 cannot earn credit for MKG310. In this course, the student will obtain a general introduction to marketing principles and policies. Course units include marketing functions; price policies and controls; distribution channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with technology, a basic understanding of the 4Ps (product, place, price, promotion), and current issues. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)

• MKG330: Consumer Behavior

  This course prepares students to analyze consumer purchasing behavior as it relates to the development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors. Focus will include a review of the impact of digital marketing on consumer purchasing. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)

• MKG340: Product and Brand Management

  This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.

• MKG350: Promotion and Public Relations

  This course introduces the field of advertising, public relations, and the use of digital marketing. Topics include media relations, media buying, determining appropriate media, promotions, public relations, and publicity-development tools. Students examine methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)

• MKG400: International and Multi-Cultural Marketing

  This course provides a conceptual framework for marketing internationally using both traditional and digital marketing methods. Students explore development of international marketing programs, as well as the various macroenvironmental factors that affect decision-making in an international setting. Additionally, a multi-cultural view of marketing will look at differences across diverse consumer segments to influence future consumption. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)

• MKG420: Digital Marketing

  This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.

• MKG440: Strategic Marketing

  This course provides students with advanced marketing theories and hands-on application of various new opinions in the marketing field. Students learn to formulate sales and marketing decisions while considering such factors as, consumer behavior/buying patterns, marketing variables, and global marketing issues from an integrated marketing communications perspective.

• MKG470: Market Research

  This course provides students with the knowledge and skills necessary to understand market research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as research methodology, the difference between domestic and international research, and the value of both quantitative and qualitative data are presented. Students will also learn how statistical evidence can be utilized for organizational objectives.

• MKG480: Capstone – Marketing

  This capstone course allows students to put key marketing principles into practice. Students will demonstrate their ability to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media by developing a company analysis and a strategic short and long term plan.

• MKG495: Marketing Practicum

  This course is designed for students as an opportunity to demonstrate program outcomes learned in the B.S. in Marketing under the supervision of both faculty and organizational personnel. Assignments are designed to combine theory and professional practice and include weekly journals, a mid-term conference with the instructor, faculty practicum coordinator, and on-site supervisor, as well as a final report reviewing the practicum experience. This course may not be available in all states, see the State Specific Authorization Policy under Admissions Policies. Prerequisite: 3 core courses

* MKG495 is an optional course that provides students with practical marketing experience. Each student will work under the direct supervision of a master's-level professional at the organization that serves as practicum site. The purpose of the practicum is for students to apply and integrate what they have learned during their core courses in the Bachelor of Science in Marketing. Students will be required to participate in discussions and assignments for the course while assuming an active role in the workplace, working with professionals involved in projects in a variety of capacities. These professionals may be, for example, upper-level managers, project team members, sponsors, stakeholders, project managers, and/or others engaged in projects to demonstrate program-related knowledge and skills. A minimum of 80 hours of practicum fieldwork must be completed during the eight weeks of the course.

Specializations

You can customize your online degree in marketing by adding a specialization. Similar to a degree concentration, each specialization consists of five upper-division courses (15 credit hours) in a more specific area of interest. A specialization is not required to complete a bachelor’s degree, but it is an ideal way to tailor your educational experience to your professional goals and personal interests. 

Explore Your Specialization Options for Your B.S. in Marketing: 

• Business Administration

  The Business Administration program is ideally suited for students interested in pursuing a career in business operations and management. Professionals in this field include department managers, accountants, consultants, executives, directors, and more.

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• Computer Programming

  Computer Programming specialization is aimed at non-computer science majors who would like to broaden their programming capabilities. Courses cover an entire spectrum of basic programming and software development techniques for analysis, design, and implementation of software applications across various operating systems and platforms.

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• Criminal Forensics

  The Criminal Forensics program is ideal for students interested in crime scene investigation and forensic science. Gain the knowledge and skills to pursue or advance a career as a medical examiner, crime analyst, criminal investigator, or similar position in this exciting field.

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• Criminal Justice Management

  The criminal justice field includes careers in security, the court system, corrections, forensics, as well as local, state, and federal law enforcement agencies. The Criminal Justice Management program provides advanced leadership skills to further one’s professional development in these areas.

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• Criminology

  The Criminology program focuses on the study of crime, criminal behavior, and the legal system. Students pursuing a career in law enforcement, social work, forensics, welfare, pathology, probation, or other public safety positions will gain a competitive advantage through the Criminology program.

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• Data Management and Analysis

  The Data Management and Analysis program is designed for students interested in careers related to information systems and networking. Professionals interested in the information technology field who desire in-depth knowledge of how to manage enterprise data should consider this program.

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• Emergency Management

  While emergency situations cannot always be avoided, proper critical response and preparation can drastically improve public safety. The Emergency Management program provides professionals, including safety directors, emergency specialists, consultants, analysts, and direct responders, with the skills necessary in a wide array of emergencies.

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• Foundations of Accounting

  This program provides business principles and other applied skills in the area of accounting to assist professionals at all levels. In addition to accountants and CPAs, this program provides financial understanding for budget and cost analysts, payroll specialists, auditors, tax consultants, advisors, managers, and more.

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• Healthcare Management

  The Healthcare Management program provides professionals in clinics, hospitals, private practices, nursing homes, research facilities, and more with the focused training required to handle the unique management challenges of the healthcare industry. This program gives students a competitive edge in an ever-changing field.

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• Hospitality and Tourism Management

  The Hospitality and Tourism Management Specialization provides a foundation in key sectors and functions. Students will be prepared with a variety of practical skills and knowledge that may be applied directly to practice in this industry.

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• Human Resources and Organizational Development

  Students interested in pursuing a career in Human Resources should consider adding this specialization to their bachelor’s degree coursework. It provides a background in personnel management, staff training and development, policy and procedures, and more. When completed as part of the B.S. in Business Management degree, this specialization aligns with educational standards from the Society for Human Resource Management (SHRM).

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• Information Technology Management

  As technology continues to advance, the need for qualified IT managers grows as well. Through the Information Technology Management Specialization, students gain the administrative knowledge needed to meet the demands of corporate technology systems including problem solving, resource allocation, networking, security, and more.

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• Information Technology Operations

  This program provides a basic understanding of technology operations, networking, problem-solving, development, and more. Professionals interested in careers that require knowledge of information technology, including administrators, department managers, system analysts, and more, will benefit from this program.

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• Operations Management and Supervision

  The Operations Management and Supervision program is ideal for students who pursue careers in logistics or manufacturing and production. These courses provide knowledge and skills to improve efficiency, efficacy, and performance in organizational operations.

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• Organizational Leadership

  If you wish to advance into a management role in your organization or further your management skills as they apply to staff, effective decision making, strategic communication, and more you should consider the Organizational Leadership program in addition to your your bachelor’s degree major or as a certificate of completion.

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• Project Management

  Students interested in project management should consider this program to gain comprehensive theories and concepts on how to improve organizational efficiency and performance on a per project basis. Ideal for both Project Management Professionals (PMP) and those interested in entering this growing field.

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• Public and Non-Profit Management

  Students interested in careers within the public and non-profit sectors should consider pursuing a specialization or certificate of completion in Public and Non-Profit Management. This program provides students with management and decision-making abilities necessary within these organizations.

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• Public Relations

  Public relations specialists aim to generate a positive image for their clients by maintaining relationships with media professionals, developing campaigns, creating print and web-based materials, writing speeches, and managing digital media.

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• Small Business and Entrepreneurship

  Students who have a desire to work with a start up business or manage their own entrepreneurial enterprises will gain the variety of skills necessary to be successful through this specialization.

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• Strategic Communications

  Effective communication can increase efficiency and results in a wide array of professional positions. The Strategic Communication program improves both internal and external messaging, delivery, and comprehension for managers, consultants, marketing and public relations specialists, human resources, and more.

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Cost and Schedule