Online Bachelor's in Marketing

According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketers promote products, services, brands, individuals, ideas, etc., in an attempt to get as much attention as possible for whatever it is that they’re tasked to promote.

The reason marketing is so important is that marketing activities are an essential business practice for every company in every industry, regardless of where they’re located or what they sell.

In some cases, marketing alone can make or break a business, product, or service, only reinforcing why marketing and the marketers who run marketing campaigns are so important.

Studying marketing can open many exciting doors, preparing you for a lifelong career in an exciting industry that offers a whole series of fulfilling roles in advertising and promotions.

Marketing is an excellent career with many different potential paths, jobs, and roles, including positions with:

• Boutique or internationally renowned advertising agencies.
• Private-sector businesses, companies, corporations, etc.
• Public-sector, nonprofit, or other mission-driven organizations, associations and institutions.

Again, virtually every organization in every industry has marketers working for them in some capacity and at some level, so earning your degree in marketing could open the door to all sorts of career opportunities.

Marketing is such a large field with so many different types of roles and positions that there are also a huge array of interesting, rewarding career paths.

Whether you’re creative or innovative, into numbers, words, or images, interested in business strategy, analytics, or the power of persuasion, getting your degree in marketing is an excellent way to gain experience, explore the many different positions available for marketers, and launch your professional career.

Professional marketers are tasked with a variety of responsibilities, depending on their specific role in the industry.

Some marketing professionals write content, while others negotiate contracts, conduct market research, or interpret data for performance reports.

CSU Global’s online B.S. in Marketing program prepares you for all these different career paths by providing you with a detailed understanding and background on some of marketing’s most important elements, including:

• Consumer behavior
• Promotional strategies
• Public relations
• Sales
• Market research
• Medium and channel utilization

As a professional marketer, you may be asked to utilize one or several of the knowledge areas listed above to perform your daily duties, which could include tasks like:

• Contributing to overall marketing strategy in terms of timeline, resources, and tasks.
• Building and implementing highly effective marketing strategies.
• Bringing awareness to brands, business, and organizations.
• Tailoring messages to specific audiences and populations.

At every company, in every industry, sales and marketing teams are guided by professional marketers who are trained to promote products and services, and who are responsible for setting marketing strategies, making important decisions, and driving sales growth for the products, services, companies and organizations that they represent.

A bachelor’s degree in marketing can help prepare you for work in areas such as creative services, strategic planning, advertising, market research, promotions, public relations, sales and digital marketing.

CSU Global’s B.S. in Marketing is designed to help students build a foundation in marketing strategy, consumer behavior, market research, brand development, promotion and data-informed decision-making. Depending on your experience, location, industry and additional skills, a marketing degree may support career paths such as:

• Marketing coordinator
• Digital marketing specialist
• Content marketing specialist
• Market research analyst
• Public relations specialist
• Advertising or promotions specialist
• Sales representative or sales manager
• Brand or campaign manager

A marketing degree is not a guarantee of a specific title or salary, but if you’re interested in understanding audiences, building campaigns, using data, writing clearly, and helping organizations connect with customers, a bachelor’s degree in marketing can be a practical foundation for the field.

A bachelor’s degree in marketing can be worth it if the field matches your skills and interests. Marketing can be a good fit for people who like understanding audiences, solving problems, working with data, writing clearly, thinking creatively and helping organizations connect with the right people.

It is not a guarantee of a specific job or salary. Experience, location, industry, technical skills and the overall job market all matter. But a marketing degree can help you build a foundation for roles in areas such as marketing coordination, content marketing, market research, advertising, sales, social media and brand strategy.

The career outlook is solid for several marketing-related roles. The U.S. Bureau of Labor Statistics projects employment of advertising, promotions and marketing managers to grow 6% from 2024 to 2034, faster than the average for all occupations. BLS also reports that marketing managers had a median annual wage of $161,030 in May 2024, though management roles typically require experience. Market research analysts, another common marketing-related career path, are projected to grow 7% from 2024 to 2034, with a median annual wage of $76,950 in May 2024.

So, is a marketing degree worth it? It can be, especially if you want a career that blends communication, strategy, creativity and data — and you’re willing to keep building skills as marketing tools, platforms and expectations change.

The best school for studying marketing depends on what you need from the program. For some students, that means a traditional campus experience. For others, it means an accredited online program that fits around work, family, military service or other responsibilities.

CSU Global can be a strong choice if you want to earn a Bachelor of Science in Marketing 100% online from a public, nonprofit university in the Colorado State University System. CSU Global is institutionally accredited by the Higher Learning Commission, and the B.S. in Marketing is part of CSU Global’s ACBSP-accredited business programs.

The program is designed to help students build practical marketing skills in areas such as consumer behavior, market research, promotion, brand strategy, digital marketing and data-informed decision-making. It may be a good fit if you’re interested in the creative side of marketing, the analytical side or the place where both meet.

A marketing degree is not a guarantee of a specific job title or salary. Your experience, location, industry, portfolio, technical skills and ability to keep up with changing tools all matter.

But if you’re looking for an online marketing degree that combines flexibility, accreditation, career-relevant coursework and CSU System credibility, CSU Global belongs on your list.