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Every company in every industry needs marketing professionals. In this crucial role, you can expect some of the following responsibilities:
Contribute to overall strategy in terms of timeline, resources, and tasks.
Build and implement highly effective marketing strategies.
Bring awareness to brands, businesses, and organizations.
Tailor messages to specific audiences and populations.
By studying and applying current marketing theory, including defining target markets, understanding buyer behavior, and evaluating market segments, you’ll be able to build and implement highly effective marketing strategies. This nationally and professionally recognized degree gives you the skills, knowledge, and real-world experience necessary to stand out and move up in your marketing career. The bachelor’s degree in marketing prepares you for many areas within marketing including:
This bachelor's degree contains a total of 120 credits broken down into the following categories:
CSU-Global’s General Education Courses are more than a bachelor’s degree requirement. They are designed to help you develop and strengthen valuable skills demanded in the workplace.
Already taken some courses? Up to 90 total credits (and 64 from community colleges) can be transferred into a bachelor’s degree at CSU-Global. Request a Transcript Evaluation Summary to see how close you already are to graduation!
* MKG495 is an optional course that provides students with practical marketing experience. Each student will work under the direct supervision of a master's-level professional at the organization that serves as practicum site. The purpose of the practicum is for students to apply and integrate what they have learned during their core courses in the Bachelor of Science in Marketing. Students will be required to participate in discussions and assignments for the course while assuming an active role in the workplace, working with professionals involved in projects in a variety of capacities. These professionals may be, for example, upper-level managers, project team members, sponsors, stakeholders, project managers, and/or others engaged in projects to demonstrate program-related knowledge and skills. A minimum of 80 hours of practicum fieldwork must be completed during the eight weeks of the course.
When you earn your bachelor’s degree through CSU-Global Campus, you can choose to customize it with an undergraduate specialization in a subject that matches your professional goals or personal interests.
The remainder of your degree is comprised of courses of your choice that support your educational goals and needs. Including a specialization reduces the number of elective credits you'll need to complete your bachelor's degree.
“The time to complete my degree has gone very fast and this has been well worth my time and money. My brain is awoken, and I did not know it was asleep!”
Bachelor’s in Marketing Student
At CSU-Global, you get more than just a diploma. Our career-driven coursework is based on real world concepts that help you excel in the workplace on day one. Along with your online bachelor’s degree, you also get training and experience from faculty who have worked in your chosen field. And because we know how hard it can be for modern learners to juggle education and work and family responsibilities, we’re locking in your tuition rate. Enjoy the same low rate for the duration of your enrollment at CSU-Global.
ONLINE ACCREDITED DEGREES
NO SET TIMES OR LOCATIONS
MONTHLY CLASS START
Because these technology-based industries are growing, so is the need for credentialed marketers to bring awareness to their brands and services.
The BLS predicts this growth through 2026, which is faster than the increase for the all-occupation average.
The average salary for advertising, promotions, and marketing managers, according to the Bureau of Labor Statistics.
Possible job titles for those with a degree in marketing.
You can get credit by taking exams for what you have already learned.Learn More
CSU-Global will help you prepare to earn course credits for taking a proctored exam for specific content areas.Learn More
Earn credit for what you have already learned in your career or other educational experience.Learn More