Online Bachelor's Degree in Marketing

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Take the Next Step Up in Your Marketing Career

Every company in every industry needs marketing professionals. In this crucial role with a degree in marketing online from CSU Global you can expect some of the following responsibilities:

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Contribute to overall strategy in terms of timeline, resources, and tasks.

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Build and implement highly effective marketing strategies.

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Bring awareness to brands, businesses, and organizations.

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Tailor messages to specific audiences and populations.

Additional Resources



Learn more about marketing

What will I learn in this degree?

By studying and applying current marketing theory, including defining target markets, understanding buyer behavior, and evaluating market segments, you’ll be able to build and implement highly effective marketing strategies. This nationally and professionally recognized online marketing degree gives you the skills, knowledge, and real-world experience necessary to stand out and move up in your marketing career. The bachelor’s degree in marketing prepares you for many areas within marketing including:

  • Creative services
  • Strategic planning
  • Advertising
  • Research
  • Promotion
  • Public relations

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Courses in this Degree

This online marketing bachelor's degree contains a total of 120 credits broken down into the following categories:

General Education Courses (31 Credits)

CSU Global’s General Education Courses are more than a bachelor’s degree requirement. They are designed to help you develop and strengthen valuable skills demanded in the workplace.

Already taken some courses? Up to 90 total credits (and 64 from community colleges) can be transferred into a bachelor’s degree at CSU Global. Request a Transcript Evaluation Summary to see how close you already are to graduation!

Learn More About General Education

Core Degree Courses (30 Credits)

  • ORG300 Applying Leadership Principles
    The opportunities for students, in this first course, for all majors are to learn personal and professional leadership styles and drivers by providing an overview of leadership basics. Leadership skills are utilized across fields of study. Regardless of the roles individuals assume in an organization, they will need to communicate effectively, influence others, and understand the way they respond to others and why. The course engages students in discussion, exploration, and application of leadership skills, principles, and practices. Students will learn about the relationships and connections leaders have with individuals and organizations. Topics include leadership communication, motivation, style, and characteristics. Course not eligible for Prior Learning Assessment (PLA) credit.
  • MKG310* Introduction to Marketing
    This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research as well as competitive practices and government regulations, product development, and integration of marketing using digital technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion). Students who completed MKG300 cannot earn credit for MKG310. In this course, the student will obtain a general introduction to marketing principles and policies. Course units include marketing functions; price policies and controls; distribution channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with technology, a basic understanding of the 4Ps (product, place, price, promotion), and current issues.(This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)
  • MKG330 Consumer Behavior
    This course prepares students to analyze consumer purchasing behavior as it relates to the development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors. Focus will include a review of the impact of digital marketing on consumer purchasing. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
  • MKG340 Product and Brand Management
    This course provides an analysis of product and brand management as applied to goods and services. Students will be prepared to create value to targeted customers via ideation, planning/design, and implementation of successful product and brand development strategies. Brand elements will be analyzed for effectiveness.
  • MKG350 Promotion and Public Relations
    This course introduces the field of advertising, public relations and the use of digital marketing. Topics include media relations, media buying, determining appropriate media, promotions, public relations, and publicity development tools. Students also examine methods for improving customer satisfaction, relationship-building strategies, and ethics in advertising and public relations. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
  • MKG400 International and Multi-Cultural Marketing
    This course provides a conceptual framework for marketing internationally using both traditional and digital marketing methods. Students explore development of international marketing programs, as well as the various macroenvironmental factors that affect decision-making in an international setting. Additionally, a multi-cultural view of marketing will look at differences across diverse consumer segments to influence future consumption. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)
  • MKG420 Digital Marketing
    This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.
  • MKG440 Strategic Marketing
    This course provides students with advanced marketing theories and hands-on application of various new opinions in the marketing field. Students learn to formulate sales and marketing decisions while considering such factors as, consumer behavior/buying patterns, marketing variables, and global marketing issues from an integrated marketing communications perspective.
  • MKG470 Market Research
    This course provides students with the knowledge and skills necessary to understand market research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as research methodology, the difference between domestic and international research, and the value of both quantitative and qualitative data are presented. Students will also learn how statistical evidence can be utilized for organizational objectives.
  • MKG480 Capstone – Marketing
    This capstone course allows students to put key marketing principles into practice. Students will demonstrate their ability to design effective, long-range marketing strategies that meet the demands of today's dynamic consumer environment. Students explore marketing trends, marketing management decision making, consumer attitudes, niche marketing, advertising strategies, distribution channels, and the use and misuse of various marketing media by developing a company analysis and a strategic short and long term plan.
  • MKG495* Marketing Practicum
    This course is designed for students as an opportunity to demonstrate program outcomes learned in the B.S. in Marketing under the supervision of both faculty and organizational personnel. Assignments are designed to combine theory and professional practice and include weekly journals, a mid-term conference with the instructor, faculty practicum coordinator, and on-site supervisor, as well as a final report reviewing the practicum experience. This course may not be available in all states, see the State Specific Authorization Policy under Admissions Policies. Prerequisite: 3 core courses

* MKG495 is an optional course that provides students with practical marketing experience. Each student will work under the direct supervision of a master's-level professional at the organization that serves as practicum site. The purpose of the practicum is for students to apply and integrate what they have learned during their core courses in the Bachelor of Science in Marketing. Students will be required to participate in discussions and assignments for the course while assuming an active role in the workplace, working with professionals involved in projects in a variety of capacities. These professionals may be, for example, upper-level managers, project team members, sponsors, stakeholders, project managers, and/or others engaged in projects to demonstrate program-related knowledge and skills. 

Degree Specialization (Optional) (15 Credits)

When you earn your bachelor’s degree through CSU Global, you can choose to customize it with an undergraduate specialization in a subject that matches your professional goals or personal interests. 

View Available Specializations

Elective Courses (Remaining credits to reach 120 total credits)

The remainder of your degree is comprised of courses of your choice that support your educational goals and needs. Including a specialization reduces the number of elective credits you'll need to complete your bachelor's degree.

How much will my degree cost?

Tuition Rates

Your education should increase your earning potential, not your monthly bills.

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Employer Discount

Your employer may be one of 2,200+ we partner with to offer a 10% discount on tuition.

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Financial Aid

You may be eligible to receive financial aid to help cover the cost of your education.

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ACBSP ACCREDITED

Your Bachelor’s in Marketing from CSU Global is accredited by the Accreditation Council for Business Schools & Programs (ACBSP)

REGIONALLY ACCREDITED

Regional accreditation by the Higher Learning Commission (HLC) means your degree comes from a top quality, trusted university.

#2 Most Affordable Online Bachelor's in Marketing

CSU Global ranked #2 in the Most Affordable Online Bachelor's in Marketing by The Best Schools

RANKED #3 BEST COLLEGES IN COLORADO

Best Value Schools ranks CSU Global third in their Best Colleges in Colorado lineup.

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“The time to complete my degree has gone very fast and this has been well worth my time and money. My brain is awoken, and I did not know it was asleep!”

Jennifer Sabel

Bachelor’s in Marketing Student

Why You Should Earn Your Online Undergraduate Degree

At CSU Global, you get more than just a diploma. Our career-driven curriculums are based on real-world concepts that help you excel in the workplace on day one. You’ll get training and experience from faculty who have worked in your chosen field. And because we know how hard it can be for modern learners to juggle education, work, and family responsibilities, we lock in your tuition rate so you can enjoy the same affordability for the duration of your enrollment.

100%

ONLINE ACCREDITED DEGREES

no set times

NO SET TIMES OR LOCATIONS

monthly starts

MONTHLY CLASS START

accelerated

ACCELERATED COURSES

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Learn Valuable Skills

  • Apply current theory to understand buyer behavior, define target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix (product, place, price, and promotion) and all functional marketing areas.
  • Explain the impact of competition, market forces, and other external factors on the success and failure of specific marketing programs.
  • Use market research tools and procedures to estimate market potential, conduct exploratory and descriptive research, forecast demand, and communicate research findings effectively.
  • Demonstrate a working knowledge of the technological, web-based, and global developments that are changing the scope of the marketing discipline.
  • Apply current digital technologies or web-based solutions into marketing planning.
  • Demonstrate analytical and critical-thinking skills with direct application to business/marketing environments .
  • Determine appropriate practices and strategies for ethical marketing decision-making and behavior.

Career Outlook

Top industries for marketers: Professional, scientific, and technical services information.

Because these technology-based industries are growing, so is the need for credentialed marketers to bring awareness to their brands and services.

10% GROWTH IN JOBS FOR MARKETING MANAGERS

The BLS predicts this growth through 2026, which is faster than the increase for the all-occupation average.

$132,620 AVERAGE ANNUAL SALARY

The average salary for advertising, promotions, and marketing managers, according to the Bureau of Labor Statistics.

Copywriter, Sales or Marketing Manager, Market Research Analyst, Advertising Associate

Possible job titles for those with a degree in marketing.

Finish Faster and For Less with Alternative Credit Options

Credit by Exam

You can get credit by taking exams for what you have already learned.

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Self-Study Assessments (SSA)

CSU Global will help you prepare to earn course credits for taking a proctored exam for specific content areas.

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CSU Global Prior Learning Assessment (PLA)

Earn credit for what you have already learned in your career or other educational experience.

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