Marketing is a career field in which professionals can promote the use of products and services and analyze consumer behavior related to product sales. Obtaining a marketing degree or certification will provide you with a solid foundation in industry ethics, policies, communications, research skills, critical thinking, and decision-making. You’ll have the expertise to implement plans and strategies that help businesses generate leads and sales, expand brand awareness, and drive company success.
Marketing skills are needed across industries, and job opportunity growth for marketing managers is expected to increase by 12 percent between 2012-2022. A degree or certification in marketing can grant you the freedom to take on many types of creative and analytical roles within a variety of industries, giving you opportunities to implement ideas that can potentially be shared and acknowledged globally.
Marketing careers require you to:
- Communicate effectively with other businesses and consumers using various platforms (print, in-person, and digital).
- Think critically and solve problems in business/marketing environments related to product and service sales and consumer opinions.
- Understand buyer behavior, define target markets, identify and evaluate market segments.
- Use market research tools and procedures and communicate research findings effectively.
- Explain how competitors, consumer opinions, and additional factors outside of a company may affect the success of marketing campaigns and efforts.
- Sales Manager.
- Social Media Marketer.
- Business Teacher.
- Market Research Analyst.
- Product/Brand Manager.
- Marketing Consultant.
- Marketing Director.
- Advertising and Promotions Manager.
- Creative Director.