Connecting Data, Decisions, and Actions for Marketing Career Success
The online Master of Science in Marketing program is an ideal program for those looking to advance their marketing skills while contributing to their careers and communities in new and innovative ways.
CSU Global delivers a world-class business and leadership education to marketing students, with the option to complete a graduate degree in just under 2 years. Classes start every other month on the Burgundy track.
The M.S. in Marketing degree program boasts an innovative curriculum that integrates industry best practices and real-world application—one that will prepare students for success in a career where data, decisions, and actions are interconnected.
Students will complete coursework covering all facets of marketing, including marketing strategy, advertising, promotions, sales, digital marketing, analytics, consumer behavior, financial management, and ethics. This 33-credit, online Master of Science in Marketing's applied curriculum has been designed to cover current topics in the ever-evolving world of marketing.
What is Unique About This Program?
COMPLETE REAL WORK PROJECTS – Students will engage in experiential learning through coursework projects for real employers, allowing them to master real-world skills, grow expertise, and adapt to complex industries.
ACCELERATED PROGRAM – With courses taught in eight-week terms, students can complete this accelerated 100% online M.S. in Marketing program in as little as 20 months. The GRE or GMAT are not required.
INDUSTRY-LEADING FACULTY – CSU Global faculty have marketing-focused terminal degrees with at least 10 years of combined professional and academic experience. Faculty are proficient at assisting you in reaching academic success.
ALL LEVELS OF WORK EXPERIENCE WELCOME – Previous work experience is desirable but not required.
INTEGRATED COURSES – The Marketing Master’s program curriculum is designed to integrate your professional development around the themes of leadership, strategy, innovation, creativity, storytelling, decision making, marketing ethics, and communication for practical application learning.
EXPOSURE TO TOP MARKETING PLATFORMS AND TOOLS – Students get exposure and practice using a variety of tools and platforms such as Canva, Adobe Creative Suite, HubSpot, Mailchimp, ActiveCampaign, Salesforce, WordPress, and more. (Subject to change.)
Courses in this Program
CSU Global’s accredited online Master’s in Marketing requires the completion of 33 core credits.
Note: Some Master of Science in Marketing students may also be required to take RES501 as part of their program if they have an undergraduate GPA below 3.00. In this case, the degree is 36 credit hours.
MKG501 - Strategic Marketing Management
MKG502 - Product and Brand Management
MKG503 - Global Marketing Management
MKG521 - Advanced Marketing Analytics and Research
MKG522 - Consumer Insights and Analysis
MKG531 - Creative Advertising and Communications
MKG541 - Strategic Internet Marketing
MKG542 - SEM and SEO Marketing
Graduates of the CSU Global online Master’s in Marketing degree will be able to:
- Develop integrated marketing solutions for organizations by applying appropriate marketing strategies, theories, and techniques.
- Use data-driven approaches to develop strategies and track results towards achieving marketing goals.
- Build innovative marketing approaches based on consumer buying behaviors and in-depth analysis.
- Create advertising, promotional, and selling strategies that build relationships with customers.
- Demonstrate multichannel communication fluency that engages organizational stakeholders.
- Evaluate the legal and ethical implications of marketing approaches and campaigns.
The unique curriculum is designed to develop you in the areas of:
- Marketing ethics
As a not-for-profit public university, our goal at CSU Global is to make your online tuition cost as affordable as possible. We offer low-cost online degree tuition rates without taking anything away from the quality of the education you receive. We also lock in that low tuition rate with our tuition guarantee, and we provide additional discounted tuition rates for members of the armed forces and employees of our corporate affiliate partners.
Learn more about CSU Global tuition rates and explore financial aid options available that can help cover the cost of your education.
Frequently Asked Questions
The need for creative professionals will always be in demand—in both good and bad financial times. Marketing roles are expected to grow 10% through 2029. This growth is faster than the rate of most occupations. The U.S. Bureau of Labor Statistics reports that marketing managers work predominantly in professional, scientific, and technical services industries, as well as in manufacturing.
Marketing Manager / Director
Marketing Research Analyst
Social Media Manager / Director
CSU Global is proud to be regionally accredited by the Higher Learning Commission. Regarding industry-related or degree-specific accreditation, CSU Global's new M.S. in Marketing program will be eligible for Accreditation Council for Business Schools and Programs (ACBSP) accreditation in 2024, and we plan to apply as soon as the program is eligible. Please note: All other existing business-related programs at CSU Global are ACBSP accredited.
Salary will depend upon many factors—industry, as well as the type and size of the organization. The U.S. Bureau of Labor Statistics provides data that the median annual salary of an experienced marketing manager is over $140,000 a year.
Our program is accelerated, meaning classes are eight weeks long. Motivated students can complete their degree in as little as 12 months.
There are many factors to consider when addressing the difficulty in obtaining an online higher-level degree. The time you invest and the dedication you give to your studies will equate to a better learning experience and educational outcomes. Colorado State University Global's online Master's degree in Marketing is rigorous and demanding enough to thoroughly prepare you for a successful marketing career, but being 100% online offers the ability to establish your own pace and flexibility—and our faculty are here to support you along the way.
CSU Global’s MS in Marketing degree offers experiential learning where students get hands-on experience using real-world projects in a safe academic setting. Additionally, you will be taught by MS Marketing faculty who are professionals in the field and can provide you with the most recent and relevant practices in the marketing profession.
While the fundamentals of marketing may remain the same, the way we market is constantly changing. Obtaining your Master’s degree in Marketing will enable you to bridge the information gap and continue to build your professional career seamlessly. The MS in Marketing at CSU Global is designed to provide marketing professionals at all stages of their careers with the marketing principles and skills necessary to make informed decisions developing abilities in the areas of leadership, strategy, innovation, creativity, storytelling, problem-solving, decision making, ethics, and communication. Students learn by doing through the application of core marketing principles via problem-based learning (case studies, applied simulations) integrated into the curriculum thus preparing graduates to begin applying what was learned immediately in a new or existing position
This program is still pending approval for use with VA benefits. While the request has been submitted to the VA, approval has not yet been granted. If you are registering for the Fall A term, you may not be able to use your benefits. We anticipate that future terms will not be affected. Please contact the enrollment department for more information at enroll [at] csuglobal.edu.
$133,380 Average Annual Salary
According to the BLS, the average annual salary for Advertising, Promotions, and Marketing Managers is more than $130k.
10% Growth Projected in the Field
Employment for Advertising, Promotions, and Marketing Managers is expected to grow 10% by 2030, which is faster than the average for all occupations.
$100,890 Average Annual Salary
According to the BLS, the average annual salary for Art Directors is more than $100k.
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Regional accreditation by the Higher Learning Commission (HLC) means your degree comes from a top-quality, trusted university.
The ability to complete my education through CSU Global gave me the additional knowledge and recognition to feel more confident in my abilities and expertise in the workplace. I truly feel that I am now more respected in my position and hold my head high for my accomplishment.Master's in Human Resource Management
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