What is Marketing & Why Should You Study It?

Demand for marketers is strong, and the Bureau of Labor Statistics projects that employment for advertising, promotions, and marketing managers will grow by 10% between 2020 and 2030.
Marketing is an excellent option for anyone who wants to play a critical role in driving organizational success.
The best jobs in marketing tend to pay quite well, with the BLS reporting advertising, promotions, and marketing managers earning an average median salary of $141,490 in 2020.

Understanding consumer behavior, defining target markets, identifying and evaluating key market segments, and demonstrating knowledge of the marketing mix (product, place, price, and promotion).
Using market research tools to estimate market potential, run exploratory and descriptive research, forecast demand, and clearly communicate research findings.
Demonstrate a working knowledge of the technological, web-based, and global developments that have dramatically impacted marketing strategies and processes.
Determining appropriate best practices and strategies for ethical marketing decision-making and behavior.

A #2 ranking on Most Affordable Online Bachelor’s in Marketing from The Best Schools.
A #2 ranking on The 20 Best Online Bachelors Degrees in Marketing from Best Marketing Degrees.

A #1 ranking for Best Online Colleges & Schools in Colorado from Best Accredited Colleges.
A #1 ranking for Best Online Colleges in Colorado from Best Colleges.
A #10 ranking for Best Online Colleges for ROI from OnlineU.

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