Recently, we wrote about how to launch a career in marketing, and now we’re going to explain what specific jobs you can get after earning your bachelor’s degree in the field.
We will also explain what you’ll study during a marketing program, why you would want to work in the industry, whether or not a marketing degree is worth the time and money, and why you should choose to get your marketing degree online.
This post will provide you with all the details you need to launch a successful, lifelong career as a marketing professional.
After you’ve read through the article, fill out our information request form to receive additional details about our 100% online Bachelor’s Degree in Marketing. If you’re ready to get started, submit your application today.
Top Jobs for Marketing Graduates
Many people think that the only career path open to marketing majors is within a traditional advertising agency, but this couldn’t be further from the truth.
In reality, marketing is a gigantic field that covers a wide range of disciplines, with hundreds of potential jobs available to marketing graduates.
After earning a Bachelor’s Degree in Marketing, U.S. News reports that graduates can pursue a wide variety of jobs, including roles in:
- Advertising, promotions, and marketing manager
- Digital marketer (Internet-based advertising)
- Traditional marketer (TV, Radio, Print, etc.)
- Public relations
- Content strategist
- Data scientist
- Market research
- Social media marketing
- Search engine marketing
- Search engine optimization
Keep in mind that this is only a shortlist of some of the more common jobs for marketing graduates and there are numerous options you can pursue after earning your marketing degree.
Let’s look at a couple of the most common jobs for marketing graduates to give you a better idea about the options you might have after finishing a degree in marketing.
Advertising, Promotions, and Marketing Managers / 2020 Median Pay: $141,490
Marketing professionals working as managers in advertising, promotions, and marketing are responsible for designing and executing marketing campaigns. This career path may require both a bachelor’s degree and some prior experience.
The chief goal of this position is to increase awareness and interest in products, services, organizations, or whatever else the advertiser is paying to promote.
To be clear, this job title covers a huge range of potential jobs, including all sorts of niche positions focused on specific marketing strategies and channels.
The Bureau of Labor Statistics reports that the employment of marketing managers is projected to increase 10% between 2020 and 2030, making it a great time to consider a career in the industry.
If you’re serious about pursuing a career in marketing, these are the types of roles that you should be aiming to achieve after graduating from your bachelor’s degree program.
Sales Managers / 2020 Median Pay: $132,290
Sales manager is another excellent job for marketing program alumni, but a role that isn’t necessarily easy.
As reported by the BLS, sales managers are often required to travel, and they tend to have to work extra hours during evenings and weekends, but there is a silver lining to all this work: sales managers tend to be well-compensated.
BLS also projects that the employment of sales managers will rise 7% between 2020 and 2030, so it’s a good time to develop the skills that would allow you to succeed in this competitive role.
If you like to travel and you enjoy marketing and sales then this could be an excellent niche to specialize in.
Market Research Analysts / 2020 Median Pay: $65,810
Market research analysts play a critical role in the marketing funnel, as they’re responsible for examining, evaluating, and reporting the potential sales of any given product or service.
When an organization looks to bring a product to market, market research analysts are used to conduct consumer research to determine just how successful that product might be, and their work is used to design and plan the full marketing strategy.
Market research analysts play a critical role in determining what sorts of messages marketers will deliver, where they’ll display them, and who they should target with their marketing strategies.
As you might imagine, this is an essential element for modern-day marketing campaigns, which is why the employment of market research analysts is projected to grow so quickly, an estimated 22% between 2020 and 2030!
That’s much faster than the average rate of growth for other occupations (just 4%), and one important reason why anyone interested in marketing, but who happens to have a mind for math, data science, and statistics, might want to consider specializing in this specific discipline.
Public Relations Specialists / 2020 Median Pay: $62,810
Public relations specialists play an important role in building a favorable image for the organizations, products, and/or services that they represent, ensuring that people think of them in a positive light.
This role covers a wide range of potential niche job functions, from helping to write press releases to manage an organization’s content strategy, attending in-person events, handling press conferences, or doing any number of other things involved in communicating with the public at large.
Public relations professionals need to be quick-thinkers since the role tends to be rather time-sensitive, and those individuals who excel at communications (written, verbal, etc.), are likely to find the best success in the industry.
BLS projects the employment of public relations specialists will grow 11% between 2020 and 2030, making this another excellent discipline to consider.
Advertising Sales Agents / 2020 Mean Pay: $68,040
Advertising sales agents play a critical role at both traditional and digital advertising agencies, handling the sales process for either side of the marketing equation.
That means an advertising sales agent may be responsible for selling marketing services, or for soliciting advertising space, time, and media.
Agents can specialize in a single medium (like TV, radio, or display advertising), or cover a whole range of options, depending on their specific role at any given organization.
As you might imagine, this can be a challenging position, but it’s a great entry-level role that would allow you to learn all about the advertising industry and prepare you for more prestigious roles down the line. It’s also a job that can pay quite well, depending on your performance.
Is a Bachelor’s Degree in Marketing Actually Worth It?
Getting your Bachelor’s Degree in Marketing makes sense, as it’s one of the surest ways to land a good job in this exciting, fast-paced, and challenging industry.
You technically don’t have to get a degree to attain one of the jobs listed above, but most of these roles will prefer candidates who have completed a B.S. in the field.
Why? Because earning your Bachelor’s in Marketing demonstrates that you’ve invested the time and effort required to build the foundational knowledge, skills, and abilities needed to succeed as a professional marketer.
Completing a marketing program at a reputable school like CSU Global is the best way to jump-start your career, and finishing a bachelor’s makes it far more likely that you’ll be well-suited for roles in a variety of marketing disciplines, like:
- Strategic planning
- Public relations
- Creative services
The skills, abilities, and knowledge you accumulate during your studies will provide you with a significant advantage over those people trying to break into the industry without any knowledge or direct experience in marketing by ensuring that you’re able to bring value to any organization from your first day on the job.
Should You Get Your Degree in Marketing Online?
Yes, you should consider studying online, since online programs tend to provide much more flexibility and freedom compared to traditional, in-person programs.
To make sure that our program is as flexible as possible, we offer:
- No set times or locations for classes.
- Monthly class starts.
- Accelerated, eight-week courses.
If you want to break into the marketing industry, but you’ve already got a busy schedule even without any academic responsibilities, then you’ll want to think about studying online with us.
Why Should You Choose CSU Global?
Our marketing program is regionally accredited by the Higher Learning Commission, which is the most important accrediting organization in the country, and currently holds several excellent rankings, including:
- A #2 ranking on Most Affordable Online Bachelor's in Marketing from The Best Schools.
- A #2 ranking on The 20 Best Online Bachelors Degrees in Marketing from Best Marketing Degrees.
To ensure that our students develop useful, relevant job skills and abilities, all of our marketing faculty have recent experience in the field, and our curriculum focuses on the practical application of modern-day marketing best practices and principles.
Our program provides value to CSU Global’s students, who report excellent real-world results after completing their studies, including:
- A median salary four years after graduation that is 29% higher than the national average for all bachelor’s degree holders (BLS, 2019).
- A typical salary of $84,229 four years after earning their B.S. in Marketing Degree from CSU Global.
Furthermore, CSU Global itself also holds several prestigious rankings for higher-education institutions, including:
- A #1 ranking for Best Online Colleges & Schools in Colorado from Best Accredited Colleges.
- A #1 ranking for Best Online Colleges in Colorado from Best Colleges.
- A #10 ranking for Best Online Colleges for ROI from OnlineU.
Finally, we offer competitive tuition rates and a Tuition Guarantee to ensure that your tuition rate won’t increase, helping you save on your education.
To get additional details about our fully-accredited online Bachelor’s Degree in Marketing program, please give us a call at (800) 462-7845, or fill out our Information Request Form.
Ready to get started today? Apply now!