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COLORADO STATE UNIVERSITY-GLOBAL CAMPUS - 100% Online Accredited Degrees
 

Undergraduate Certificate inMarketing

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Every company in every industry needs marketing professionals. Become a crucial part of the team with an Undergraduate Certificate in Marketing.

CSU-Global’s Undergraduate Certificate in Marketing* prepares you for many areas within marketing including:

  • Creative services
  • Strategic planning
  • Advertising
  • Research
  • Promotion
  • Public relations

This transcribable, nationally, and professionally recognized certificate gives you the skills, knowledge, and real-world experience necessary to stand out and move up in your marketing career.

By studying and applying current marketing theory, including defining target markets, understanding buyer behavior, and evaluating market segments, you’ll be able to build and implement highly effective marketing strategies.

* This certificate is pending final approval from the Department of Education and is not yet eligible for Title IV funding from the Department of Education.

Career Outlook

The Undergraduate Certificate in Marketing can set you up for career success in a number of roles. Potential job titles include, but are not limited to, the following:

  • Marketing manager
  • Public relations specialist
  • Art director
  • Copywriter
  • Communications coordinator

The top industries for marketers are professional, scientific, and technical services information. Because these technology-based industries are growing, so is the need for credentialed marketers to bring awareness to their brands and services.

According to the Bureau of Labor Statistics, the marketing field is growing at an average rate compared to all other fields: about five to eight percent through 2024. While the projected growth may be average, the median wage in this field is not.

With the skills and knowledge you’ll gain in the Undergraduate Certificate in Marketing program, you could earn an average salary of $95,890 or $46.10 per hour (Bureau of Labor Statistics). If you’re ready to stop stressing and start earning, let CSU-Global help you get the credentials necessary to reach your goals.

Program

Program Description

The Undergraduate Certificate in Marketing is an 18 credit hour stand-alone program targeted to students from a wide variety disciplines.

These courses are designed for students interested in marketing career tracks through the application of product strategy, pricing, distribution, and promotion. There is an emphasis on understanding consumer needs through marketing research, both domestically and internationally.

Learning Outcomes

  • Apply current theory in the field of marketing, especially in terms of understanding buyer behavior, defining target markets, identifying and evaluating market segments, and in demonstrating knowledge about elements of the marketing mix.
  • Analyze the impact of global competition, market forces, and other external factors on the success and failure of specific marketing programs.

Courses

  • MKG310: Introduction to Marketing

    This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research as well as competitive practices and government regulations, product development, and integration of marketing with technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion).

  • MKG330: Consumer Behavior

    This course prepares students to analyze consumer purchasing behavior as it relates to the development of marketing mix programs. Important considerations include economic, psychological, cultural, cognitive, and social factors.

  • MKG400: International and Multi-Cultural Marketing

    This course provides a conceptual framework for marketing internationally. Students explore development of international marketing programs as well as the various macroenvironmental factors that affect decision making in an international setting. This course also presents a multicultural view of marketing including the differences across diverse consumer segments to influence future consumption.

  • MKG420: Digital Marketing

  • MKG470: Market Research

    This course provides students with the knowledge and skills necessary to understand market research and apply best practices to marketing decision-making from both a consumer and a creator perspective. Topics such as research methodology, the difference between domestic and international research, and the value of both quantitative and qualitative data are presented. Students will also learn how statistical evidence can be utilized for organizational objectives.

  • MKG440: Strategic Marketing

    This course provides students with advanced marketing theories and hands-on application of various new opinions in the marketing field. Students learn to formulate sales and marketing decisions while considering such factors as, consumer behavior/buying patterns, marketing variables, and global marketing issues from an integrated marketing communications perspective.

Cost and Schedule

Cost

We understand the sacrifice needed to invest in your education. Our promise to you is an affordable, high quality education with low tuition rates, no out-of-state premiums or student fees. Best of all, the CSU-Global Tuition Guarantee ensures that your tuition rates will not increase from enrollment thru graduation. Invest in your education, career, and future without breaking the bank.

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Schedule

With 100% online classes that start monthly, you complete your coursework when it’s most convenient for you. No set class times or locations lets you continue to work full-time, take care of your family, travel the world, or whatever else you want while you invest in your education.

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Learn more about the Undergraduate Certificate in Marketing.

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