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What Do Marketers Do?

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December 10, 2020

  • TV and radio
  • Newspapers
  • Trade shows
  • Press releases
  • Direct mail
  • In-person marketing
  • Internet display ads*
  • Email marketing
  • Relevant, topical blogs.
  • Social media.
  • Search engine optimization (SEO).
  • Viral videos.
  • Webinars, presentations, YouTube videos.
  • Opt-in emails and newsletters.
  • Conducting market research, including reviewing trends in consumer behavior and consumer demand.
  • Creating marketing or advertising content (images, videos, written copy, websites, etc.).
  • Planning promotional strategies.
  • Conducting public relations.
  • Sales.
  • Executing marketing strategies across a variety of channels. 
  • Reviewing, analyzing and reporting on marketing campaign effectiveness.
  • Suggesting optimizations to improve the results of future marketing initiatives.
  • Private sector businesses, companies or corporations, working directly for their marketing departments (also called working for an “in-house” marketing team).
  • Specialist, local or international advertising agencies, marketing agencies, public relations firms, etc.
  • Operating as an independent marketing advisor or consultant, working either for companies, marketing agencies, nonprofit organizations, and government entities.
  • Creative services.
  • Strategic planning.
  • Advertising.
  • Research.
  • Promotions.
  • Public relations.
  • Email marketing.
  • Social media marketing.
  • Influencer marketing.
  • Pay-per-click marketing (aka Google Ads).
  • Display marketing.
  • Search engine optimization (SEO).
  • Our online B.S. degree in Marketing is nationally and professionally recognized, and regionally accredited by the Higher Learning Commission.
  • Just four years after graduation, our Marketing program alumni report earning an annual average salary of $84,229, which is 29% higher than the national average for all bachelor’s degrees.
  • A #1 ranking for Best Online Colleges & Schools in Colorado from Best Accredited Colleges.
  • A #10 ranking for Best Online Colleges for ROI from OnlineU.
  • A #1 ranking for Best Online Colleges in Colorado from Best Colleges.
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