Four Traits of Successful Marketing Professionals

By Ariana Jackson - November 29th, 2018

Career in Marketing
Are you passionate about expressing your ideas? Do you find yourself telling friends about great new products and services you’ve tried? Then you may be a natural marketer. People who work in the
marketing field contribute to businesses’ success by promoting the brand, products, and services of organizations. Successful marketers in every industry are responsible for planning and implementing market research and strategies, analyzing marketing campaigns and collateral data, and carrying out promotions to increase brand awareness and consumer outreach.

Accomplished professionals have achieved solid and effective communication, critical-thinking, project management, and problem-solving skills. Marketers who are high-achieving and dedicated to their craft possess the following traits:

  1. Adaptability to Changes. Consumer opinions, industry trends, and communication guidelines are constantly evolving; therefore, it is vital that marketing professionals remain open and flexible to new and changing ideas. Employers are seeking those who can adopt, implement, and carry out new ideas and are able to flow with changes while maintaining a positive outlook and enthusiasm for innovation.
  2. Effective Communication. The importance of communication for a marketing professional is obvious, but the ability to communicate in a way that is clear and concise is most pertinent for marketers to focus on. No matter what industry you choose to market within, recruiters want candidates to be able to concisely and clearly communicate both verbally and in writing. Marketers use several mediums such as print, digital, visual, and in-person conversation.
  3. Organization/Time Management. It’s not unusual for people who work in marketing to have multiple projects and deadlines at once. Having a method and process by which to manage one’s time and workload, such as the Pomodoro technique or using time management software, will allow for success in completing projects efficiently.
  4. Balance of Creativity and Analytical Ability. Creative skills are required to generate ideas for new campaigns, strategies, and marketing collateral. Analytical skills are needed for successful monitoring and evaluation of data related to these projects. Marketing, as a whole, asks professionals to strike a balance between these skill types to maximize accomplishments.

man working on maketing

An effective marketer possesses valuable business savvy, creativity, critical thinking and research skills, and knowledge that ultimately benefits organizations in many different industries. For some, these traits may be inherent; for others, it takes time, effort, and dedication to master the art of marketing.


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