By Lisa Witzig - March 27th, 2017
Do you know how to climb the career ladder in your industry? Do you know what positions or experience you’ll need to get your next promotion? Are you actively trying to reach a certain title, role, or level of responsibility? If you don’t know where you want to go, and how to get there, how will you make your next career move?
In the infographic below, Dr. Lisa Witzig, CSU Global’s lead faculty member for the bachelor’s in marketing program, shows you how to climb the marketing career ladder. She outlines the general job duties for each level so you know what may be expected of you as you move closer to the top. While this infographic focuses on marketing specifically, you can apply this information to a variety of industries. Keep reading to see what marketers do and the types of marketing jobs available at each step to the top.
The types of marketing jobs a marketer can have are vast and varied. Some focus on the overall strategy, while others work hands-on to develop the copy and design of ads or products. There are media buyers who negotiate ad sales, and analysts who use data to optimize campaigns. There are digital markers and traditional marketers, people in direct response marketing, and others in brand marketing. Email marketers, social media managers, communications experts, and the list goes on and on.
Regardless of where you fall on the spectrum of “marketer”, or whatever industry you may be a part of, chances are you’ll move through the positions outlined below on your way to the top. Every industry has managers, directors, and the almighty C-level positions. Use the marketing career ladder below to choose your next move on your way to the top.
Dr. Lisa Witzig has worked at CSU-Global since 2013 and serves as the Lead Faculty Member for the B.S. in Marketing program. In her position, she ensures that the university’s marketing curriculum is in line with industry trends and prepares students for success after graduation. In her spare time she loves to travel and spend time with her husband.