Degree Specialization in Business and Marketing K-12 Educators

In this course, students will analyze critical components of marketing strategy including product, price, promotion, place, people, process, and physical evidence. Students will develop a comprehensive understanding of the impact and importance of branding, customer demographics, value, and the use of data to create and monitor marketing strategies.

Credits: 3

Throughout HRM501, students will gain a comprehensive understanding of the foundational and strategic roles of Human Resource Management (HRM) in leading and shaping organizations. This course explores HRM’s fundamental principles and theories, evolving trends, and critical functions. Students will learn how HRM directly impacts organizational effectiveness, employee engagement, and the achievement of strategic goals. HRM501 introduces students to the power of HR metrics and analytics, technology, and artificial intelligence. Students will learn how to interpret data-driven insights to identify organizational trends, measure the impact of HR initiatives, and make strategic people management decisions.

Credits: 3

In this course, students will develop the skills to understand financial reports and utilize the data provided through financial reporting for strategic decision-making. This includes critiquing the role of capital markets, the relationships of financial states and decision making, using financial statements to evaluate the health and budgeting decisions made by an organization as well as assessing the application of ethical standards in accounting.

Credits: 3

Students in this course will develop and apply different digital storytelling elements to build brand awareness and stakeholder value. Students will focus on ways to differentiate a brand digitally through the use of various storytelling mediums. Additionally, students will manage a brand's online reputation and gain hands-on experience creating digital content for a brand using various storytelling components.

Credits: 3

Students in this course will review various approaches to data-driven decision making and examine the use of quantitative and qualitative approaches for strategic management and risk analysis. This course provides a review of data visualization, hypothesis testing, regression analysis, time series analysis, and risk and decision analysis.

Credits: 3

Students in this course will examine the differences between search engine marketing (SEM) and search engine optimization (SEO). Students will analyze both SEM and SEO to determine how marketers can use these concepts to reach customers effectively. Additionally, students will employ various SEO tactics to develop marketing strategies and make SEM recommendations to maximize marketing results.

Credits: 3