Is a Bachelor’s Degree in Marketing a Good Degree?

Recently, we explained why marketing is so important, the types of jobs you can get in the field, and today, we’re going to explore whether or not it’s worth getting a bachelor’s degree in the field.

During this discussion, we’ll explain what you’ll learn from a marketing program, which jobs you’ll qualify for after finishing your degree, and why you should consider getting your degree online instead of in person.

Whether you’re brand new to marketing, or you already have some experience and are just looking for the academic credentials needed to advance your career, there’s no doubt that it’s worth completing a Bachelor’s Degree in Marketing.

When you’ve finished reading about the many reasons to get your marketing degree, fill out our information request form to receive additional details about our 100% online Bachelor’s Degree in Marketing. 

If you’re ready to get started, submit your application today.

What is Marketing & Why Would You Want to Study It?

Marketing is the process of analyzing market trends and promoting a product, service, company, or organization. 

The goal of marketing is to create more awareness and demand for whatever is being marketed to ultimately increase the sales revenue of the targeted product or service.

To accomplish these goals, marketers are typically responsible for handling a wide variety of tasks, including: 

• Researching consumer behaviors and conducting other market research.
• Creating promotional strategies and public relations campaigns.
• Selecting specific marketing channels and media outlets to broadcast marketing material.
• Tailoring marketing campaigns to custom audiences and key target markets.
• Reviewing marketing campaign performance and adjusting strategies based on relevant data.

If you can’t already tell, marketing involves a great deal of complex work, which is just one of many reasons why there’s so much potential for building a lifelong career in the field.

If you have any interest in marketing, advertising, promotions, or sales, then you should definitely think about enrolling in a marketing degree program.

Why Should You Consider a Bachelor’s Degree in Marketing?

If you think it sounds exciting to play an important role in raising awareness and increasing sales for a product, service, or organization, then you’re likely to truly enjoy working as a marketing professional. 

Earning your degree in the field is the best way to develop the skills, credentials, and knowledge needed to handle important marketing tasks, such as:

• Performing in-depth market research.
• Designing new and creative multi-channel marketing initiatives.
• Working with various media outlets.
• Pitching new marketing campaign strategies to senior management.

While it is possible to land a job in marketing without a degree, competition is so high in this industry that you’re only likely to be able to achieve entry-level, beginner work without at least a bachelor’s degree.

If you aim to get a more advanced level position in marketing, then you will want to complete a bachelor’s degree in the field before you start applying for available positions.

Keep in mind that getting your degree won’t just help prove your value to future employers, but it will also prepare you to overcome the many challenges marketing professionals face on a daily basis. 

By entering the industry fully prepared for the challenges you’ll face, you can significantly increase the chances of launching a successful, lifelong career in marketing.

What Will You Learn from our B.S. in Marketing Program?

If you decide to pursue your Bachelor’s in Marketing with CSU Global, you’ll get the chance to develop the critical skills, abilities, and knowledge needed to succeed in this challenging field.

Our marketing program will provide you with a strong foundation of core competencies in several important marketing disciplines, including:

• Market research
• Promotions
• Public relations
• Advertising (traditional and digital)
• Strategic planning
• Creative services

You’ll be provided with the chance to develop all the knowledge and skills you need to succeed as a marketing professional, as we’ll train you to:

• Demonstrate analytical and critical-thinking skills directly applied to business environments and marketing situations.
• Design appropriate, ethical, and effective marketing initiatives and strategies.
• Apply modern marketing best practices and principles so that you can understand consumer behavior, define and prioritize target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix (product, place, price, and promotion).
• Utilize modern digital technologies and web-based solutions to help guide marketing planning processes.
• Use market research tools and procedures to create estimates of market potential, conduct exploratory and descriptive research, forecast consumer demand, and communicate your findings to key stakeholders.
• Understand and explain the success and failure of specific marketing initiatives based on impacts from the competition, market forces, and other important factors.

As a result of all this work and experience, you’ll graduate from CSU Global’s online marketing program ready to provide real value to any organization from your first day on the job.

What Can You Do With a Bachelor’s Degree in Marketing?

Getting your Bachelor’s Degree in Marketing from CSU Global ensures that you’ll be ready to overcome the complex challenges you’re sure to face as a marketing professional.

According to The Muse, you’ll have all sorts of potential career options after graduating from an accredited marketing degree program, including roles in:

• Social Media Marketing
• Email Marketing
• Brand Management
• Content Marketing and Copywriting
• Product Marketing
• Marketing Analysis and Growth Marketing
• PR and Communications
• Event Marketing
• Search Engine Optimization and E-commerce

The great thing about getting a degree in marketing is that you’ll have a long list of potential career paths to choose from.

And better yet, no matter what specific marketing role you choose to pursue after completing your degree, you’ll be well-prepared to achieve success in that field.

What Jobs Can You Get With a Bachelor’s Degree in Marketing?

Once you’ve earned your bachelor’s degree, you can pursue a variety of interesting, challenging, and excellent roles in the industry, including jobs like:

• Marketing Manager / Average Salary $110,400
• Marketing Analyst II / Average Salary $68,600
• Marketing Coordinator / Average Salary 58,656
• Public Relations Specialist / Average Salary $56,637
• Communications Manager / Average Salary $112,356

These are just a few of the many roles that you can pursue with an undergraduate degree in marketing.

In reality, earning your bachelor’s degree will make you eligible for hundreds or even thousands of different job titles.

Should You Get Your Bachelor’s in Marketing Online?

Yes, you should certainly consider getting your marketing degree online. 

Online programs offer significant benefits, including allowing you to learn from anywhere, with no need to commute or relocate, and many online programs offer the same high-quality education as traditional brick-and-mortar schools.

CSU Global’s online programs offer maximum flexibility since they were designed to be completed online from the ground up. To make our programs as convenient as possible, we offer several excellent benefits, including:

• No requirements to attend classes at set times or locations.
• Access to monthly class starts.
• Accelerated, eight-week courses.

Thanks to these benefits, studying online with us could make it much easier to juggle your studies with existing work and family responsibilities.

If you’re looking to get your degree, but you’ve already got a busy schedule, then you should definitely think about studying online at CSU Global.

Why Should You Choose CSU Global for Your Bachelor’s in Marketing?

Our 100% online Degree in Marketing is regionally accredited by the Higher Learning Commission and designed to provide you with the foundational knowledge, skills, and abilities you need to become a successful marketing professional.

Our Bachelor’s program was designed to be completed entirely online and provides far more freedom than traditional, in-person programs.

Our B.S. in Marketing Degree has also earned several excellent rankings, including:

• A #2 ranking on Most Affordable Online Bachelor’s in Marketing from The Best Schools.
• A #2 ranking on The 20 Best Online Bachelors Degrees in Marketing from Best Marketing Degrees.

Furthermore, you can count on your degree earning the recognition you deserve, as CSU Global itself is widely regarded as an industry leader in higher education, having recently won several important rankings, including:

• A #10 ranking for Best Online Colleges for ROI from OnlineU.
• A #1 ranking for Best Online Colleges & Schools in Colorado from Best Accredited Colleges.
• A #1 ranking for Best Online Colleges in Colorado from Best Colleges. 

Finally, we offer competitive tuition rates and a Tuition Guarantee to ensure that your affordable tuition rate won’t increase for as long as you remain enrolled as a student, which protects you from the rate hikes that are common at other schools.

To get additional details about our fully-accredited online Bachelor’s Degree in Marketing, please give us a call at (800) 462-7845, or fill out our Information Request Form.

Ready to get started today? Apply now!