Online Bachelor's in Marketing

According to the American Marketing Association, marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketers promote products, services, brands, individuals, ideas, etc., in an attempt to get as much attention as possible for whatever it is that they’re tasked to promote.

The reason marketing is so important is that marketing activities are an essential business practice for every company in every industry, regardless of where they’re located or what they sell.

In some cases, marketing alone can make or break a business, product, or service, only reinforcing why marketing and the marketers who run marketing campaigns are so important.

Studying marketing can open many exciting doors, preparing you for a lifelong career in an exciting industry that offers a whole series of fulfilling roles in advertising and promotions.

Marketing is an excellent career with many different potential paths, jobs, and roles, including positions with:

• Boutique or internationally renowned advertising agencies.
• Private-sector businesses, companies, corporations, etc.
• Public-sector, nonprofit, or other mission-driven organizations, associations and institutions.

Again, virtually every organization in every industry has marketers working for them in some capacity and at some level, so earning your degree in marketing could open the door to all sorts of career opportunities.

Marketing is such a large field with so many different types of roles and positions that there are also a huge array of interesting, rewarding career paths.

Whether you’re creative or innovative, into numbers, words, or images, interested in business strategy, analytics, or the power of persuasion, getting your degree in marketing is an excellent way to gain experience, explore the many different positions available for marketers, and launch your professional career.

Professional marketers are tasked with a variety of responsibilities, depending on their specific role in the industry.

Some marketing professionals write content, while others negotiate contracts, conduct market research, or interpret data for performance reports.

CSU Global’s online B.S. in Marketing program prepares you for all these different career paths by providing you with a detailed understanding and background on some of marketing’s most important elements, including:

• Consumer behavior
• Promotional strategies
• Public relations
• Sales
• Market research
• Medium and channel utilization

As a professional marketer, you may be asked to utilize one or several of the knowledge areas listed above to perform your daily duties, which could include tasks like:

• Contributing to overall marketing strategy in terms of timeline, resources, and tasks.
• Building and implementing highly effective marketing strategies.
• Bringing awareness to brands, business, and organizations.
• Tailoring messages to specific audiences and populations.

At every company, in every industry, sales and marketing teams are guided by professional marketers who are trained to promote products and services, and who are responsible for setting marketing strategies, making important decisions, and driving sales growth for the products, services, companies and organizations that they represent.

CSU Global’s Marketing Bachelor’s program prepares alumni with a strong foundation of competencies in a range of marketing skills, ensuring graduates are capable of designing and executing highly effective marketing strategies.

Earning your B.S. in Marketing will prepare you for working in many key areas of the industry, including:

• Creative services
• Strategic planning
• Advertising
• Research
• Promotions
• Public relations

Getting your marketing degree will provide you with the knowledge needed to serve as an effective, skilled, professional marketer, and could make you eligible for some of the top marketing industry jobs, including:

• Advertising, Promotions, and Marketing Manager / 2019 Median Pay: $135,900
• Sales Manager / 2019 Median Pay: $126,640
• Market Research Analyst / 2019 Median Pay: $63,790
• Public Relations Specialist / 2019 Median Pay: $61,150
• Advertising Sales Agent / 2019 Median Pay: $53,310

Whether you’re brand new to the field, or you just need a marketing degree to take the next step in your career, the skills and abilities you develop in our online marketing degree program could help contribute to your overall career advancement.

Yes, getting your Bachelor’s Degree in Marketing is worth it!

While it may take hard work and dedication to complete your marketing degree, this is an excellent industry and CSU Global’s 100% online Marketing program is one of the best ways to get your foot in the door and launch a career.

Other reasons to consider studying marketing include:

• The Bureau of Labor Statistics projects that jobs for Marketing Managers will see 10% growth through 2026, which is faster than the average increase for all occupations.
• Getting a marketing degree may help you qualify for job titles like Copywriter, Sales or Marketing Manager, Market Research Analyst, or Advertising Associate.
• Top marketing positions command excellent salaries, with the BLS reporting the average salary for Advertising, Promotions, and Marketing Managers is $135,900.

CSU Global is one of the best online colleges for marketing, and you should consider studying with us because:

• Our online Marketing program is nationally and professionally recognized, and regionally accredited by the Higher Learning Commission.
• CSU Global’s B.S. in Marketing alumni, just four years after graduation, earn a median salary that is 29% higher than the national average for all bachelor’s degree holders.*
• On average, 2019 CSU Global graduates of the B.S. in Marketing program earned an average salary of $84,229 just four years after earning their degree.**
• Our B.S. in Marketing program earned a #2 ranking for Most Affordable Online Bachelor’s in Marketing from The Best Schools.

*Third-party reporting of CSU Global alumni salary data compared to U.S. Bureau of Labor Statistics median salary of all bachelor’s degree holders.

**Third-party reporting of CSU Global alumni salary data of 2016 cohort.

CSU Global itself also recently earned several prestigious awards, including:

• A #3 ranking for Best Colleges in Colorado from Best Value Schools.
• A Gold School of Distinction award from Best Colleges, making us one of only 15 schools to receive gold rankings, out of more than 2,000 online degree programs.