Degree Specialization inInternational Business

It’s been a long time since trade was limited by borders, but the 21st century has seen accelerated international business growth.

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Rapid developments in communication technology, the opening of global borders, and strong support from the World Trade Organization have raised the demand for employees with global business skills as multi-national companies reach across continents in search of growth opportunities.

CSU-Global’s International Business Specialization prepares students for international career opportunities with multinational industries and organizations, and is available to students in all undergraduate programs.

By adding an international business specialization to a degree program, students will:

• Develop an understanding of how cultural norms influence business practices
• Acquire skills and strategies for marketing and management across diverse cultural environments
• Analyze concepts and models as they apply to organizational functions within the global arena
• Analyze expansion opportunities and adapt operations to the international marketplace

Career Outlook

What jobs are available to graduates with a specialization in international business?

The undergraduate international business specialization contributes to career success in a number of roles. Potential job titles and salaries include, but are not limited to:

• Management Analyst — $48,000 to $115,395
• Human Resources Management — $56,500 to $123,630
• Financial Management — $47,000 to $135,000
• International Accountant — $38,000 to $90,000
• Trade Specialist — $36,000 to $97,000
• Global Product Manager — $83,000 to $151,000

Do I need to know a foreign language?

According to the U.S. News and World Report, those who speak more than one language have a greater chance of succeeding in international business. However, if you’re interested in an international business career, don’t give up if you don’t speak another language.

Many European and Asian professionals speak English, particularly if they want to do business with North American companies. However, those entering the workforce with fluency in a second language can expect an estimated starting salary 10 to 15 percent higher than their single-language peers.

With programs like Rosetta Stone, Fluenz, or Babbel, to name a few, it’s easier than ever to acquire new language skills. Using online lessons, you could learn a language during your daily commute or while traveling for work.

Program Description

The 15 credit hour international business specialization provides courses that will focus on student understanding in specific international business contexts, including:

• International business.
• Global economy management.
• International and multicultural marketing.
• Intercultural communication.
• Development of global business and trade since the 1800s.

Learning Outcomes

Students will:

• Develop an understanding of how cultures impact opportunities and outcomes in international business.
• Acquire skills and strategies for cross-cultural marketing and management.
• Analyze concepts and models as they apply to organizational functions within specific international contexts.
• Learn how to analyze the scope of expansion and operations in global marketplaces.

Courses

• MGT305: Introduction to International Business

• ECN405: Management in the Global Economy

  An analysis of the social, political, technological and economic factors that influence practices and decisions in an international/global organization. Included is the analysis of the scope of expansion and appropriate operations in the international marketplace.

• ECN410: Comparative Economics and Global Business 1800 to Present

  This course focuses on the history of business, technology, and innovation from 1800 to the present. Major topics include ethics, culture, industrial revolution, technology and innovation, government and the impact of business practices across time and the globe. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)

• MKG400: International and Multi-Cultural Marketing

  This course provides a conceptual framework for marketing internationally using both traditional and digital marketing methods. Students explore development of international marketing programs, as well as the various macroenvironmental factors that affect decision-making in an international setting. Additionally, a multi-cultural view of marketing will look at differences across diverse consumer segments to influence future consumption. (This course is also offered through CBE. Credits earned using this option will appear on transcripts with an “EX” suffix.)

• COM315: Intercultural Communication

  This course explores issues related to intercultural communication, including various theoretical and practical aspects of how culture influences communication. We will consider the important roles of context (social, cultural, and historical) in intercultural interactions. By applying and considering various approaches to the study of intercultural communication, we will also come to appreciate the complexity and dialectical tensions involved in intercultural interactions. The course will also apply intercultural communication theories to practical situations (organizations, relationships, business, etc.). This learning process should enhance self-reflection, flexibility, and sensitivity in intercultural communication.

* Marketing majors substitute ECN310 for MKG400.
* Communications majors substitute ECN310 for COM315

Majors

What undergraduate majors accept the international business specialization?