Students will learn public speaking and writing skills for use in the business world. Combining communication theory and skills, students will be able to strategically manage their own communication strategies for success in employment and career building. The course has three components: public speaking, managerial writing, and career growth. Students will master verbal strategies such as elevator pitches; traditional correspondence; electronic and social media writing; and career growth communication, including employment-seeking writing, portfolio building. (This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)
In this class, students will learn about current-day work in persuasion and advocacy across health communication, corporate communication, human resources, advertising, public relations, interactive media, and media studies. To understand the relationships between theory, research, and practice, students will develop a campaign proposal that is grounded in both academic and original research. Students work collaboratively to create the proposal, which will be a professional document for a portfolio or can be developed as an applied project in advocacy within a field.
Introduction to Health Communication
In this course, students will learn about the interdisciplinary area of Health Communication. Students will be able to discuss Healthcare Communication from research-based, practical, and theoretical approaches. Students will analyze the different areas of Healthcare Communication, which include healthcare delivery and promotion. Students will develop messages for healthcare campaigns. Students will discriminate among effective communication practices within a healthcare setting.
Interpersonal Communication in the Workplace
Students analyze their communication choices strategically. Students improve their presentation, writing, and verbal and nonverbal communication skills, honing abilities to use them in the workplace. By learning guidelines for best practices in workplace communications, students strengthen their leadership abilities and increase their personal effectiveness as communicators. (This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)
Race, Gender, and Ethnic Relations in the U.S.
Survey of the historical and current issues related to race, gender, and ethnic relations found in practices and policies. Review of judicial, political and economic influences on organizational diversity management.
Public Relations Techniques
This course introduces the basic principles associated with writing in a variety of styles and to multiple publics. Students learn how to construct specialized written documents such as backgrounders, biographies, pitch letters, and news releases. Students will also learn the features of effective design and what design options exist. Students will engage in a service project.