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Advance your career while helping businesses expand their brand presence.

Gain the skills you need to succeed in digital marketing. You’ll learn about the strategies, theories, and concepts for creating a successful digital marketing plan. This well-rounded approach includes public relations, relationship building, effective communication, campaign strategies to increase brand awareness for organizations on digital platforms.



This program consists of five lower-division, online courses for a total of 15 credit hours.

  • MKG310* Introduction to Marketing
    This course provides a general introduction to marketing principles and policies. Topics such as marketing functions, price policies and controls, distribution channels, merchandising, and market research as well as competitive practices and government regulations, product development, and integration of marketing using digital technology are presented. Students also gain a basic understanding of the 4Ps (product, place, price, promotion). Students who completed MKG300 cannot earn credit for MKG310. In this course, the student will obtain a general introduction to marketing principles and policies. Course units include marketing functions; price policies and controls; distribution channels, merchandising, and market research; competitive practices and government regulations; product development; and integration of marketing with technology, a basic understanding of the 4Ps (product, place, price, promotion), and current issues.(This course is also offered through SSA. Credits earned using this option will appear on transcripts with an “S” suffix.)
  • MKG370 Website and Content Marketing
    This course examines content marketing through the use of internet tools such as websites, search engines, mobile platforms and video/image based marketing. It further examines how popular website development tools are used to create engaging and interactive websites. Additionally, the course reviews search engine marketing (SEM) leading to search engine optimization (SEO) and pay-per-click advertising (PPC).
  • MKG380 Social Media Marketing
    This course provides the student with conceptual frameworks of how social media is strategically used in a marketing plan. It examines the use of popular social media platforms that include well-established platforms as well as emerging forms to include email marketing, mobile marketing, gaming, and location based mediums. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with social media marketing.
  • MKG420 Digital Marketing
    This course provides the student with a theoretical and application-oriented understanding of the internet marketplace and its role in an overall marketing strategy. The course examines the vital daily functions a company performs with regards to digital marketing, to include email marketing, social media, mobile marketing, video marketing, and display advertising. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with, digital marketing.
  • MKG430 Market Research Through Digital Metrics & Analytics
    This course relates traditional market research concepts to the digital marketing platform through the use of SEM, SEO and PPC towards web optimization. The course reviews measurement and predictive analytics for marketers. Additionally, this course reviews Google analytics and Google Adwords in a marketing application.


A specialization in Digital Marketing pairs well with the following:

Why You Should Consider an Undergraduate Specialization

When you earn your bachelor’s degree through CSU Global, you can customize your degree to meet your professional goals and personal interests. With just five additional, lower-division courses, you can earn a specialization along with your bachelor’s degree. Similar to a minor, or degree concentration, an undergraduate specialization lets you explore a second area of interest. Provide proof that you’re dedicated and invested in the career you want with additional skills in the field.

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