Research consumer behavior and conduct market research.
Create promotional strategies and public relations campaigns.
Select effective marketing mediums and channels.
Tailor marketing messages to specific audiences and populations.
Review performance and optimize strategies based on results.
Demand for marketers is strong, and the Bureau of Labor Statistics projects that employment for advertising, promotions, and marketing managers will grow by 10% between 2020 and 2030.
Marketing is an excellent option for anyone who wants to play a critical role in driving organizational success.
The best jobs in marketing tend to pay quite well, with the BLS reporting advertising, promotions, and marketing managers earning an average median salary of $141,490 in 2020.
Research
Strategic planning
Promotions
Public relations
Advertising
Creative services
Understanding consumer behavior, defining target markets, identifying and evaluating key market segments, and demonstrating knowledge of the marketing mix (product, place, price, and promotion).
Using market research tools to estimate market potential, run exploratory and descriptive research, forecast demand, and clearly communicate research findings.
Demonstrate a working knowledge of the technological, web-based, and global developments that have dramatically impacted marketing strategies and processes.
Determining appropriate best practices and strategies for ethical marketing decision-making and behavior.
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