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Using Social Media to Build Your Professional Brand

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October 19, 2020

  • Creating and strengthening professional relationships.
  • Advancing your career.
  • Becoming a respected authority on a specific subject.
  • Landing a specific dream job.
  • Promoting your business.
  • Interact with influencers. Find the people in the industry that other people seem to be listening to and listen to them, too — then talk back! Comment on their posts, tag them in relevant tweets, mention them in your blog, and name-drop them in your videos. They might not respond, but they’ll definitely notice.
  • Promote other people. Yes, you want to get yourself noticed, but a generous mentality with other people’s content will prompt them to return the favor, helping spread your own ideas.
  • Find your niche. There are thousands of Facebook and LinkedIn groups out there for both your professional aspirations and your personal interests, and it can’t hurt to make as many connections with like-minded people as possible. Join the groups that look relevant and make sure to be an active participant.