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Is a Bachelor’s Degree in Marketing Really Worth It?

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  • Researching consumer behaviors and conducting market research.
  • Creating promotional strategies and public relations campaigns.
  • Selecting specific marketing media and channels for utilization.
  • Tailoring marketing creative to custom audiences and populations.
  • Reviewing campaign performance and adjusting strategies based on the data.

  • Working directly with major media outlets.
  • Negotiating advertising contracts.
  • Performing and analyzing market research.
  • Designing effective, multi-channel marketing initiatives. 

  • Market research
  • Promotions
  • Public relations
  • Advertising (traditional and digital)
  • Strategic planning
  • Creative services

  • Demonstrate analytical and critical-thinking skills directly applied to business environments and marketing situations. 
  • Design appropriate, ethical marketing practices and strategies.
  • Apply modern marketing best practices and principles so that you can understand consumer behavior, define and prioritize target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix (product, place, price, and promotion).
  • Utilize modern digital technologies and web-based solutions to help guide marketing planning processes.
  • Use market research tools and procedures to create estimates of market potential, conduct exploratory and descriptive research, forecast consumer demand, and communicate your findings to key stakeholders.
  • Understand and explain the success and failure of specific marketing initiatives based on impacts from the competition, market forces, and other important factors.

  • Advertising, promotions, and marketing manager
  • Market research
  • Digital marketing (Internet-based marketing disciplines, like Email, Pay Per Click, SEO, Display, etc.)
  • Social media marketing
  • Search engine marketing
  • Search engine optimization
  • Traditional marketing (TV, Radio, Print, etc.)
  • Public relations
  • Sales
  • Copywriting
  • Content strategy
  • Demand generation

  • No set times or locations for classes.
  • Monthly class starts.
  • Accelerated, eight-week courses.

  • A #1 ranking for Best Online Colleges & Schools in Colorado from Best Accredited Colleges.
  • A #1 ranking for Best Online Colleges in Colorado from Best Colleges.
  • A #10 ranking for Best Online Colleges for ROI from OnlineU.

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