Recently, we explained how to start your career in marketing, and today we’re going to explore whether or not it’s worth getting a bachelor’s degree in the field.

During this discussion, we’ll explain what you’ll learn from a marketing program, which jobs you’ll qualify for after finishing your degree, and why you should consider getting your degree online instead of in person.

Whether you’re brand new to marketing, or you already have some experience and are just looking for the academic credentials needed to advance your career, there’s no doubt that it’s worth completing a Bachelor’s Degree in Marketing.

When you’ve finished reading about the many reasons to get your marketing degree, fill out our information request form to receive additional details about our 100% online Bachelor’s Degree in Marketing. If you’re ready to get started, submit your application today.

What is Marketing & Why Would You Want to Study It?

Marketing is the process of promoting a product, service, company, or organization.

The purpose of marketing is to create additional awareness and demand for whatever is being marketed, typically, to sell more of the product or service.

To accomplish these ends, marketers may be asked to handle a wide variety of tasks, including: 

  • Researching consumer behaviors and conducting market research.
  • Creating promotional strategies and public relations campaigns.
  • Selecting specific marketing media and channels for utilization.
  • Tailoring marketing creative to custom audiences and populations.
  • Reviewing campaign performance and adjusting strategies based on the data.

If you can’t tell already, the marketing process involves a great deal of complex work, which is just one of many reasons why there’s so much potential for building a lifelong career in the field.

If you have any interest in marketing, advertising, promotions, or sales, then you should certainly think about enrolling in a marketing degree program.

Why Should You Consider a Bachelor’s Degree in Marketing?

If you think it’d be fun to play a critical role in raising awareness and stimulating sales for a product, service, or organization, then you’re likely to truly enjoy working as a professional marketer.

Earning your degree in the field is the best way to develop the skills, credentials, and knowledge needed to handle important marketing tasks, like:

  • Working directly with major media outlets.
  • Negotiating advertising contracts.
  • Performing and analyzing market research.
  • Designing effective, multi-channel marketing initiatives. 

While it is possible to land a job in marketing without a degree, competition is so high in this industry that you’re only likely to be able to achieve entry-level, remedial work without at least a bachelor’s degree.

If you aim to get a good job in marketing, then you will want to complete a bachelor’s in the field before you start applying for available positions.

Keep in mind that getting your degree won’t just help prove your value to future employers, but it will also prepare you to overcome the many challenges professional marketers face in their day-to-day duties.

By entering the industry fully prepared for the challenges you’ll face, you can significantly increase the chances of launching a successful, lifelong career in marketing. 

What Will You Learn from our B.S. in Marketing?

If you decide to pursue your B.S. in Marketing with CSU Global, you’ll get the chance to develop relevant, foundational knowledge and the important, contemporary marketing skills needed to succeed in this challenging field.

Our marketing program will provide you with a strong foundation of core competencies in several important marketing disciplines, including:

  • Market research
  • Promotions
  • Public relations
  • Advertising (traditional and digital)
  • Strategic planning
  • Creative services

Your studies will include job-focused skills training, with an emphasis on training you to:

  • Demonstrate analytical and critical-thinking skills directly applied to business environments and marketing situations. 
  • Design appropriate, ethical marketing practices and strategies.
  • Apply modern marketing best practices and principles so that you can understand consumer behavior, define and prioritize target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix (product, place, price, and promotion).
  • Utilize modern digital technologies and web-based solutions to help guide marketing planning processes.
  • Use market research tools and procedures to create estimates of market potential, conduct exploratory and descriptive research, forecast consumer demand, and communicate your findings to key stakeholders.
  • Understand and explain the success and failure of specific marketing initiatives based on impacts from the competition, market forces, and other important factors.

As a result of all this work and experience, you’ll graduate from CSU Global’s online marketing program ready to provide real value to any organization from day one.

What Can You Do With a Bachelor’s Degree in Marketing?

Getting your Bachelor’s Degree in Marketing from CSU Global ensures that you’ll be ready to overcome the complex challenges you’re sure to face as a professional marketer.

According to U.S. News, you’ll have all sorts of potential career options after graduating from an accredited marketing degree program, including roles in:

  • Advertising, promotions, and marketing manager
  • Market research
  • Digital marketing (Internet-based marketing disciplines, like Email, Pay Per Click, SEO, Display, etc.)
  • Social media marketing
  • Search engine marketing
  • Search engine optimization
  • Traditional marketing (TV, Radio, Print, etc.)
  • Public relations
  • Sales
  • Copywriting
  • Content strategy
  • Demand generation

The great thing about getting a marketing degree is that you’ll have a whole wealth of potential career paths to choose from.

And better yet, no matter what niche marketing role you choose to pursue after completing your degree, you’ll be well-prepared to achieve success in that field.

What Jobs Can You Get With a Bachelor’s Degree in Marketing?

There are many different jobs you can pursue after earning an online Bachelor’s Degree in Marketing from CSU Global, including positions like:

But keep in mind that this is just a small list of the hundreds of potential roles you might be able to land after completing a bachelor’s degree in the field.

The knowledge, skills, and detailed marketing expertise you develop in CSU Global’s marketing program will prepare you for success in any of these roles.

Should You Get Your Bachelor’s in Marketing Online?

If you’ve already got a busy schedule full of family and/or work responsibilities, then you’ll certainly want to think about getting your degree online.

Online programs provide much more flexibility and freedom than traditional in-person studies, and this becomes evident when looking at just a few of the advantages of choosing to study with us at CSU Global.

Unlike many other schools, we’re able to offer our students:

  • No set times or locations for classes.
  • Monthly class starts.
  • Accelerated, eight-week courses.

If you’ve got a busy schedule, or if you’d just like to earn your degree as efficiently as possible, then you’re likely to see significant benefits from choosing to study marketing online.

Why Should You Choose CSU Global for Your Bachelor’s in Marketing?

Our online Bachelor’s Degree in Marketing provides far more than just a diploma; instead, we prepare graduates for a successful, lifelong career in this challenging, yet rewarding field.

To ensure that you’ll be fully prepared to provide value from day one, our marketing faculty have recent industry experience, while our coursework focuses on developing real-world skills that you can start using right after getting hired!

Our B.S. in Marketing Degree has also earned several excellent rankings, including:

CSU Global itself also holds great rankings for higher education institutions, including:

  • A #1 ranking for Best Online Colleges & Schools in Colorado from Best Accredited Colleges.
  • A #1 ranking for Best Online Colleges in Colorado from Best Colleges.
  • A #10 ranking for Best Online Colleges for ROI from OnlineU.

Finally, we offer competitive tuition rates and a Tuition Guarantee to ensure that your tuition rate won’t increase, helping you save on your education.

To get additional details about our fully-accredited online Bachelor’s in Marketing program please give us a call at (800) 462-7845, or fill out our Information Request Form.

Ready to get started today? Apply now!