Is a Bachelor’s Degree in Marketing Really Worth It?

Demonstrate analytical and critical-thinking skills directly applied to business environments and marketing situations.
Design appropriate, ethical marketing practices and strategies.
Apply modern marketing best practices and principles so that you can understand consumer behavior, define and prioritize target markets, identify and evaluate market segments, and demonstrate knowledge of the marketing mix (product, place, price, and promotion).
Utilize modern digital technologies and web-based solutions to help guide marketing planning processes.
Use market research tools and procedures to create estimates of market potential, conduct exploratory and descriptive research, forecast consumer demand, and communicate your findings to key stakeholders.
Understand and explain the success and failure of specific marketing initiatives based on impacts from the competition, market forces, and other important factors.

Advertising, promotions, and marketing manager
Market research
Digital marketing (Internet-based marketing disciplines, like Email, Pay Per Click, SEO, Display, etc.)
Social media marketing
Search engine marketing
Search engine optimization
Traditional marketing (TV, Radio, Print, etc.)
Public relations
Sales
Copywriting
Content strategy
Demand generation

A #2 ranking on Most Affordable Online Bachelor’s in Marketing from The Best Schools.
A #2 ranking on The 20 Best Online Bachelors Degrees in Marketing from Best Marketing Degrees.

A #1 ranking for Best Online Colleges & Schools in Colorado from Best Accredited Colleges.
A #1 ranking for Best Online Colleges in Colorado from Best Colleges.
A #10 ranking for Best Online Colleges for ROI from OnlineU.

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