Building a Social Media Strategy: Lessons From LEGO - Colorado State University

On March 25, CSU Global hosted James Gregson, Digital Creative Director for the Americas at LEGO, to learn about his path that led to his current role with this creative powerhouse.

Over the past 70 years, LEGO has gone from a small Danish manufacturer of wooden toys to one of the largest toy brands in the world, known for encouraging the creativity of both children and adults.

Gregson has had a somewhat unconventional early life and career path. He grew up bouncing back and forth between New Jersey and the U.K. Like many of us, he was unsure what he wanted to do with his life and dealt with frustrations and setbacks.

But much like the bricks of a LEGO set fit together to make a larger masterpiece, Gregson sees the obstacles in his life as bricks that constructed the person he is today. View the presentation below to hear about finding purpose, creativity, and building a social media strategy for any channel.

Watch Now: Build Social Equity, Brick by Brick
featuring James Gregson, Digital Creative Director, Americas – LEGO

Watch Now: Build Social Equity, Brick by Brick, featuring James Gregson, Digital Creative Director, Americas – LEGO

Key Lessons from James Gregson

Pursue Your Passion

Gregson stressed that aspiring professionals should leverage the skills they have, regardless of the perceived marketability of those skills. Too many people focus on a job with a high starting salary, only to find themselves in a career they’re not passionate about. Gregson argues that instead, students and young professionals should pursue their passions first and find the appropriate career second.

Tailor Your Content

When it comes to building a social media strategy, Gregson emphasizes the importance of tailoring content for your channel and audience. Your content should reflect the unique nature of each audience. By tailoring content for your audience, you can keep them engaged and interested.

Go Your Own Way

Finally, Gregson encourages leaders to think outside the box. He referenced this year’s five-second-long Reddit Super Bowl ad. Their ad was a simple slide with a few short paragraphs about the power of the site’s enormous platform. Even so, the ad was rated highly! The Kellogg School Super Bowl Advertising Review as one of the most effective of the entire game.

Check out the CSU Global event calendar for more in our Career Success Webinar Series!

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