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COM321 - Campaign and Event Planning
Course Description
This course introduces the systematic process of researching, planning, conducting, and evaluating the major elements of both campaigns and events. The course focuses on establishing campaign and event goals, objectives, strategies, and tactics. Students will also analyze public relations campaigns locally, nationally, and internationally.
Credit Hours: 3
COM312 - Public Relations Techniques
Course Description
This course introduces the basic principles associated with writing in a variety of styles and to multiple publics. Students learn how to construct specialized written documents such as backgrounders, biographies, pitch letters, and news releases. Students will also learn the features of effective design and what design options exist.
Credit Hours: 3
PMG370 - Fundraising and Grant Writing
Course Description
This course provides a broad overview of theoretical and practical application of nonprofit management. Students will learn about the role and responsibilities of a nonprofit organization fundraising marketing and communication plan. An overview of fundraising will include the importance of an analysis of the essential elements of fundraising: major gift solicitation, the annual campaign, planned giving, understanding alternative fundraising solutions, social enterprises, the use of new technologies for fundraising; individual donor tracking, institutional donors, charitable trusts and foundations and corporate philanthropy. Additionally, students will develop essential research skills, fundraising resources, professional associations and conferences, and examining and measuring the social impact and ethical aspects of fundraising.
Credit Hours: 3
MKG380 - Social Media Marketing
Course Description
This course provides the student with conceptual frameworks of how social media is strategically used in a marketing plan. It examines the use of popular social media platforms that include well-established platforms as well as emerging forms to include email marketing, mobile marketing, gaming, and location based mediums. Additionally, this course provides a basic understanding of how to measure the effectiveness of, and assess ethical issues associated with social media marketing.
Credit Hours: 3
SOC460 - Community Development
Course Description
This course explores the essential components of urban and rural community development, focusing on planning, zoning, land use, asset-based development, housing, and community issues. Additionally, it examines the role of community-based organizations and the impact of globalization. Designed to equip students with the skills needed for careers in community development-oriented human services organizations, the course provides a comprehensive understanding of how to foster and sustain diverse communities.
Credit Hours: 3
