Gain valuable skills in public relations to further your career in a variety of industries.
Public relations specialists aim to generate a positive image for their clients by maintaining relationships with media professionals, developing campaigns, creating print and web-based materials, writing speeches, and managing digital media.
If you’re outgoing, enjoy interacting with a variety of people, and are excited by the opportunity to entertain and serve others, you could benefit from CSU-Global’s public relations specialization. Customize your bachelor’s degree to meet the needs and responsibilities of public relations to further your career in communications, marketing, or business.
Skills in public relations are useful and valued across a variety of industries and roles. If you’d like to further refine your communication skills to better represent yourself and the organization you work for, the public relations specialization could help you reach your full professional potential.
Quickly and simply add public relations studies to your degree to stand out to future employers. This specialization is available to undergraduate students in the following programs:
This 15 credit hour public relations specialization provides students a range of courses that will focus their understanding in specific public relations contexts including:
In addition to coursework, the specialization encourages students to participate in promotions, publicity, community affairs, internal relations, writing, and special events planning.
Upon completion of this specialization, students will be able to:
This course introduces the principles and practices of effective public relations with exercises and projects emphasizing application of key public relation concepts including campaign design, media audits, SWOT analyses, and press release writing.
This course introduces the basic principles associated with writing in a variety of styles and to multiple publics. Students learn how to construct specialized written documents such as backgrounders, biographies, pitch letters, and news releases. Students will also learn the features of effective design and what design options exist. Students will engage in a service project.
This course introduces the systematic process of researching, planning, conducting, and evaluating the major elements of both campaigns and events. The course focuses on establishing campaign and event goals, objectives, strategies, and tactics. Students will also analyze public relations campaigns locally, nationally, and internationally.
This course examines the strategic use of social media for public communication. The course applies classic and contemporary theory to new media and technologies. Students will understand the practical knowledge and insights required to establish objectives and strategies, properly select social media platforms to engage publics, and monitor and measure the results of these efforts.
This course introduces students to the global perspective of public relations. Students will analyze and discuss the impact of culture, identity, and power on public image, international relations, and global interactions.